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Special Projects
Digiday+ Research
WTF Series
Newsletters

Media Buying

Brandtech Group accelerates AI experimentation through a creator residency program

The Brandtech Group is launching an influencer marketing residency program to continue expanding its generative AI projects.

July 25, 2024

Advertising around Politics

Nexxen adds CTV tools to tap into political ad market growth

July 25, 2024
Future of Measurement

New entrants make media mix modeling faster and more accessible

July 23, 2024
Sponsored

Why DSP technology isn’t the future of TV advertising
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

July 22, 2024
Generative AI

AI Briefing: Why eBay is adding more AI advertising tools for sellers

July 19, 2024
Strategizing for the Future

Mod Op makes its largest agency acquisition as it expands AI, creative services

July 18, 2024
Evolving Agencies

Brian Lesser returns to GroupM with an expected focus on advancing tech

July 18, 2024
Agency Culture

Clients want agencies to deliver industry expertise, agility and empathy, new research finds

July 16, 2024
Member Exclusive

Media Buying Briefing: Retail media has become a full-funnel play for media agencies

July 15, 2024
The Creator Economy

Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO

July 11, 2024
Evolving Agencies

Why media agencies are developing finance-based marketing and business intelligence expertise

July 10, 2024
Life Beyond the Cookie

IntentIQ’s post-cookie alternative ID test shows promise

July 9, 2024
Brands in Culture

How to prepare for Gen Alpha: Invest in YouTube, gaming and learning

July 8, 2024

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