Media Buying
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions.
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Media Buying Briefing: How will independent agencies fare this year?
February 6, 2023 • 7 min read -
Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
February 2, 2023 • 5 min read -
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Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
January 31, 2023 • 4 min read -
Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
January 30, 2023 • 7 min read -
Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
January 25, 2023 • 5 min read -
How The Trade Desk went from media agency BFF to frenemy
January 24, 2023 • 5 min read -
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023 • 7 min read -
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Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
January 16, 2023 • 9 min read -
How to pick an identifier to navigate the ad industry’s cookieless future
January 12, 2023 • 6 min read -
