Media Buying
Key takeaways from the DoJ’s battle with Google that advertisers really should know
Early trial proceedings unearth intricate details over Google’s ad sales process.
20 hours ago • 3 min read
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Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
20 hours ago • 6 min read -
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
September 21, 2023 • 4 min read -
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Media Buying Briefing: Agencies’ views for and against bid shading
September 18, 2023 • 8 min read -
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
September 18, 2023 • 7 min read -
AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress
September 18, 2023 • 5 min read -
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023 • 4 min read -
Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions
September 13, 2023 • 4 min read -
As the DOJ’s Google antitrust trial begins with opening arguments, here’s what you need to know
September 13, 2023 • 5 min read -
Dentsu launches paid search tool that uses AI to speed up creativity and optimization
September 12, 2023 • 3 min read -
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023 • 7 min read -
Startup debuts new AI models trained on Getty Images and other content as copyright concerns loom
September 8, 2023 • 4 min read