Media Buying
How Adobe is adding new generative AI tools for enterprise clients and everyday users
The company says “hundreds” of brands and agencies are generating content with Adobe Firefly and a new beta version of Adobe Express.
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How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds
June 8, 2023 • 3 min read -
MediaMath and Viant are in talks to potentially join forces
June 7, 2023 • 4 min read -
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How much content is too much? Agencies are starting to ask that question
June 2, 2023 • 5 min read -
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Media Buying Briefing: Another report calls for changes to the grueling pitch process
May 29, 2023 • 7 min read -
As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence
May 26, 2023 • 4 min read -
Screenvision makes its upfront pitch as the more attentive alternative to TV
May 25, 2023 • 3 min read -
Inside Google’s Privacy Sandbox pitch as a rollout starts to take shape
May 25, 2023 • 10 min read -
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023 • 7 min read -
