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The case for and against brands changing how they market to men after recent election results

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Media Buying

Google on Trial

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.

November 27, 2024

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AI Briefing: How the AI race could pay a role in Google’s antitrust trial
Marketers energized by using AI to write their copy amid Microsoft’s rumored OpenAI investment

Google on Trial

DOJ and Google make closing arguments in landmark adtech antitrust trial

November 26, 2024
Member Exclusive

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates

November 25, 2024
Sponsored

The diminishing returns of scale and a return to quality

10 hours ago
Generative AI

Buying with bots: AI search raises the bar for tailored shopping and transparency

November 22, 2024
Evolving Agencies

Is an altruistic holding company too good to believe? Know Co. begs to differ

November 22, 2024
The Creator Economy

Monks’ head of social sees this as the biggest challenge for marketers in the creator economy

November 20, 2024
The Creator Economy

How influencer shops and agencies are adding content studios to boost production speed, revenue

November 18, 2024
Generative AI

AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation

November 18, 2024
Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)

November 18, 2024
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP

November 14, 2024
Life Beyond the Cookie

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say

November 14, 2024
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

November 13, 2024
Generative AI

AI Briefing: How Google and DOJ’s latest antitrust arguments address AI

November 11, 2024

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