Media Buying
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Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
April 22, 2024 • 8 min read -
Indie agency group Meet The People to add True Independent Holdings to expand media offerings
April 17, 2024 • 4 min read -
How lack of motivation could be seen as a hindrance to solving programmatic fraud
April 16, 2024 • 2 min read -
Indie agency Left Off Madison takes a right turn into live shopping
April 16, 2024 • 3 min read -
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
April 15, 2024 • 7 min read -
‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report
April 12, 2024 • 6 min read -
Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
April 10, 2024 • 4 min read -
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024 • 6 min read -
How indie agency Within won over Foot Locker as its AOR for North America
April 8, 2024 • 3 min read -
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
April 8, 2024 • 4 min read