Media Buying

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.

Related Coverage

• As AI automates media work, Omnicom Media is rethinking the agency business model
• The agency holdcos have an AI story, but not an AI business model
• ‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen