Media Buying
AI Briefing: Gale debuts generative AI platform for media-buying
Alchemy.AI was developed to be ISO-compliant and also adhere to strict data standards in Europe and California.
17 hours ago • 7 min read
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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
March 18, 2024 • 6 min read -
Razorfish launches in-house creator offering as agencies grow content practice
March 14, 2024 • 5 min read -
The ANA is planning a programmatic benchmarking service
March 14, 2024 • 3 min read -
Competition advocates urge further Privacy Sandbox delays
March 13, 2024 • 8 min read -
National CineMedia to offer guarantees on business outcomes this upfront
March 13, 2024 • 4 min read -
Criteo is exploring a services layer for Privacy Sandbox
March 12, 2024 • 5 min read -
Attention firm Adelaide penetrates holding company media agencies with new tool
March 12, 2024 • 3 min read -
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
March 11, 2024 • 7 min read -
Overheard at DMBS Spring 2024: problems and solutions to retain talent
March 8, 2024 • 5 min read