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‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Media Buying

Evolving Agencies

Will technology enable independent agencies to match the holdcos? They think so

Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.

16 hours ago

Featured

The Programmatic Marketer

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

December 19, 2025

The Programmatic Marketer

The AI hype cycle is rewriting ad tech’s M&A math

January 5, 2026

Member Exclusive

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

December 22, 2025

Digiday @ CES

Media buyers say Yahoo’s DSP is one to watch

January 12, 2026
Member Exclusive

Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

January 12, 2026
Sponsored

Brands, marketers turn to new top-level domains to build recognition in the era of AI
Member Exclusive

Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

January 9, 2026
Digiday @ CES

Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

January 8, 2026
Digiday @ CES

Omnicom Media’s Adamski: clients are the only ones not complaining about principal media

January 7, 2026
Digiday @ CES

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

January 7, 2026
Digiday @ CES

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers

January 6, 2026
Member Exclusive

Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation

January 6, 2026
The Programmatic Marketer

The AI hype cycle is rewriting ad tech’s M&A math

January 5, 2026
Digiday @ CES

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent

January 5, 2026
Member Exclusive

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

December 23, 2025
Managing Through Crisis

How brands shifted marketing and media strategies through year of tariffs

December 23, 2025

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