News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.
News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.
Here’s how Pinterest is talking to advertisers about Performance+.
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
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