While Amazon throws millions of dollars around on Hollywood-quality programming, Walmart has its sights set on cheaper content. It’s also focusing early on ways to see immediate returns from those investments as it pushes into shoppable, commerce-driven ads.
The Rundown: Clients are starting to take ownership of transparency issues
The Rundown: Search-focused publishers make for attractive acquisition targets
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It’s summer, which means it’s time for the ad industry’s annual pilgrimage to Cannes. But whether you choose to go or not — and whether you think Cannes is worthwhile or not — the industry’s biggest and most expensive confab occupies a pretty special place in the industry. We explore what comes next for Cannes in our cover story, which looks at how much Cannes is under threat as every corner of the industry undergoes its own upheaval.