Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
Digiday+ Member Exclusives
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Marketing Briefing: The case for and against Omnicom acquiring IPGDecember 10, 2024
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Media Briefing: Publishers’ strategy on Bluesky is TBDDecember 5, 2024
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Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.
December 12, 2024 -
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
December 12, 2024 -
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.
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Marketing Briefing: The case for and against Omnicom acquiring IPG
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.
December 10, 2024 -
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers using third-party cookies.
December 10, 2024 -
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies
December 9, 2024 -
Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.
December 6, 2024 -
Media Briefing: Publishers’ strategy on Bluesky is TBD
Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still "small potatoes" when it comes to referring traffic to their sites.
December 5, 2024