research
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Digiday Research: 52 percent of publishers haven’t started preparing for the California Consumer Privacy Act
Only half of 200 publisher executives surveyed by Digiday this February said they were aware of the upcoming California Consumer Privacy Act.
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Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers -
Digiday Research: Marketers and publishers boost podcast investment
rundown
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The Rundown: Why can’t agencies bill on outcomes?
Brands increasingly say they don’t trust agencies because they do not think their interests are aligned.
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The Rundown: Brand safety outrage is wearing thin -
The Rundown: Tensions escalate between Amazon and major brands
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Digiday Magazine
Digiday Magazine Issue 12
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.
- ‘We’ll stop with the pivot to video’: Digiday’s 2019 editorial resolutions
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Nike’s Adam Sussman: ‘It’s important brands stand for something’
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DTC brands are shifting strategy to look more like traditional retail businesses
- ‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety
