Digiday Research surveyed 318 publisher executives involved with programmatic ad sales of how their programmatic businesses stack up.
Digiday Research: Improving data quality is the top goal for marketers in 2019
Digiday Research: 43 percent of media buyers say they avoid news content
A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.
The Rundown: ‘Tis the season for media company sales reorgs
The Rundown: Time is running out for ad-funded online news
Subscribe to Digiday+ Membership
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.