Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content.
Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.
Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.
During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges.
Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.
This week's Media Briefing looks at how publishers are receiving credits to use AI companies' large language models as part of content licensing deals.
This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.
Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up.
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
