What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending.
Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they'll put toward influencer marketing.
Data shows the TikTok ban in the U.S. didn't have much of an effect on publishers' site traffic, while publishers focus efforts on their onsite short-form video strategies.
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.
What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending.
This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
