This Week on Digiday+
research
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Digiday Research: Talent is the biggest obstacle to bringing media buying in-house
Hiring talent was the most common issue European marketers reported when attempting to bring media buying in-house.
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Digiday Research: 58 percent of publishers plan to produce more long-form video
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Digiday Research: European marketers see GDPR hurting audience targeting
rundown
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The Rundown: Paywall pains
2018 is turning into the year of the paywall. But at some point, publishers will start bumping into each other.
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The Rundown: Panic creeps in at publishers
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The Rundown: The pivot to paid
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Digiday Magazine
Digiday Magazine Issue 9
The media world is in the midst of a period of more significant upheaval, with tech giants sucking up the majority of ad dollars, digital advertising plagued by a lack of transparency and companies taking a hard look at culture impact. Fixing massive industries isn’t as simple as hitting a button, but in this issue we explore the ways the media and marketing world is moving from an era where scale trumped loyalty, reach obscured impact and the short term dominated the long term.
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Office Hours with Julie Alvin, senior digital director of lifestyle at Meredith
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Fighting fakes: Alibaba is filled with counterfeits
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E.l.f. Beauty CEO Tarang Amin: ‘The consumer knows what she wants, and she wants it now’
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Master mechanics: Marketing leaders modernizing the industry
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Master mechanics: Media leaders modernizing the industry
Upcoming Digiday+ Events
May 23
2018
2018
Digiday+ Member Event with Dotdash & Bustle
Wednesday, May 23 at 6 pm ET in NYC - At our next member event, Digiday editors will join Dotdash CEO, Neil Vogel for a debate on the hottest topics in media and marketing.
Dotdash Office
June 19
2018
2018
The Digiday Podcast Live at Cannes with Vox Media CEO Jim Bankoff
Tuesday, June 19 at 3 pm CEST - Join us at Cannes Lions Festival 2018 at the Dentsu Aegis Beach House for a live recording of the Digiday Podcast with Vox Media CEO Jim Bankoff, hosted by Digiday editor-in-chief and president Brian Morrissey.
Dentsu Aegis Network Beach House