Two-thirds of 237 brand marketers surveyed by Digiday said they think their company should avoid taking sides on political issues.
Digiday Research: Media buyers will increase video ad spending in 2019
Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges
It’s been a difficult year for publishers, and as we hurtle towards 2019, their ranks are bracing for the worst.
The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions
The Rundown: ‘Tis the season for media company sales reorgs
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Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.