The majority of 218 current and past Cannes attendees no longer see Cannes Lions as a festival celebrating creativity according to a May survey by Digiday. But 70% of respondents still believed it was an incredibly important business event.
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It’s summer, which means it’s time for the ad industry’s annual pilgrimage to Cannes. But whether you choose to go or not — and whether you think Cannes is worthwhile or not — the industry’s biggest and most expensive confab occupies a pretty special place in the industry. We explore what comes next for Cannes in our cover story, which looks at how much Cannes is under threat as every corner of the industry undergoes its own upheaval.
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Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.