A new Digiday poll found that buyers are more concerned about a cookieless future than publishers are. Some 75% of the buy-side executives surveyed said that in the wake of Google’s cookie-phaseout decision, they worry about their ability to target as well as measure ads.
Digiday Research: 40% of publishing workers report they have faced discrimination
Digiday Research: 78% of publishers offer paid maternity leave
During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers.
The Rundown: In an age of consolidation, agency brand names make a comeback
The Rundown: With what comes after the cookie unclear, ad tech is left in limbo
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Digiday Events Briefings
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.