Twenty-two percent of 73 marketers surveyed by Digiday this April plan to move work from agencies to consulting firms.
Digiday Research: Marketers struggle with influencer marketing measurement
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split
BuzzFeed is one of few digital publishers to gain significant traction in brand licensing.
The Rundown: Accenture’s deal for Droga5 marks a turning point for creative agencies
The Rundown: Apple News+ splits publisher opinion
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Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.