Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.

A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.

The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators. 

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers using third-party cookies.

Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies

Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still "small potatoes" when it comes to referring traffic to their sites.