This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat's efforts to attract marketers and how brand safety remains a concern across social media platforms.
This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.
Digiday’s 2024 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of retail media on the agency landscape.
Stagwell's Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm, T Rowe Price and others.
This week's Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.
To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.
Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
