Amazon's DSP has seen a growth in advertisers' use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.

Fully autonomous systems still feel distant. For now, many execs say they’re relying on more human judgement in their organizations, not less.

Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.

It's no secret Dentsu's holdings outside of the Japanese market have been an ill fit since the holdco bought Aegis in 2013. But it's worth understanding why.

It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.

It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It's something more fundamental – and harder to fix.