Forty-five percent of client-side marketers said they have ended an agency relationship to cut costs according to a survey of 73 marketers surveyed by Digiday this April.
Digiday Research: European publishers still look to Facebook and Instagram to grow abroad
Digiday Research: More than half of marketers don’t think their agencies share their interests
Original programming could help Roku contend for a larger share of advertisers’ TV budgets, ad buyers say.
The Rundown: The once-exuberant NewFronts have a sober tone (and less VR)
The Rundown: Agencies get their hands dirty with data ownership
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Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.