Insights from CTV leaders at Dentsu, Horizon Media and more
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool' finally offer publishers a road to commercial redemption?
The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.
Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.
News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
