Digiday Research asked 136 publishing execs about various tactics they use to drive subscriptions and which they find most effective. The most effective tactic was “adapting the frequency of email,” followed by customizing content for each user.
Digiday Research: 40% of publishing employees don’t think their compensation is fair
Digiday Research: Publishers are having trouble hiring for product roles
The idea that direct-to-consumer companies thrive simply based off of social ads is no longer true. Those companies have diversified their advertising — and done so because they had to.
The Rundown: The paywall paradox
The Rundown: Disney+ is going to help Disney’s ad business
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At Digiday Media, across Digiday, Glossy and Modern Retail, we cover how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models. In this issue, we took a new approach to our examination of these industries. We stepped back to look at exactly how the way we work, live and shop today is changing the industries we cover, and the wave of cultural forces that are affecting them.
Digiday Events Briefings
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.