A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms.
Digiday Research: Where publishers get their revenues, Fall 2018
Digiday Research: Owned properties outpace Amazon as retailers’ fastest growing e-commerce channel
For publishers attempting to fund quality news content with advertising alone, a rocky road lies ahead.
The Rundown: With display ads floundering, publishers embrace events
The Rundown: The agency world is bound to get smaller
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It’s time for truth. “Brand safety is our top priority.” “This isn’t a pivot to video.” “We put the reader experience first.” “Our agencies are valued partners.” If you work in media and marketing, you’ve probably heard these fibs so much, they likely don’t even cause you to blink. That’s why in our new issue of Digiday Magazine, we’ve put a spotlight on the truth and lies told in the industry.