Moving from open access to paid content is undoubtedly the biggest challenge for publishers launching a new paid-for product.
Digiday Research: Why the brand-agency relationship is getting increasingly worse, in 5 charts
Digiday Research: Cannes Lions attendees still find value on the Croissette
Have Her Back bills itself as “cultural consulting firm,” dedicated to helping clients improve their gender equality, diversity and inclusion policies.
The Rundown: The GDPR safety bubble has finally burst
The Rundown: Creative agencies face a perfect storm
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At Digiday Media, across Digiday, Glossy and Modern Retail, we cover how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models. In this issue, we took a new approach to our examination of these industries. We stepped back to look at exactly how the way we work, live and shop today is changing the industries we cover, and the wave of cultural forces that are affecting them.
Digiday Events Briefings
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.