Publishers may no longer trust platforms, but they still need them — because despite their excitement about alternate revenue streams, most publishers still rely on traditional models.
Digiday Research: 54% of marketers say they allocated more ad money to Instagram this year
Digiday Research: Reader revenue is the top publisher priority for 2020
So-called “new” holding companies are popping up left-right-and-center, positioning themselves as the antithesis to the traditional model.
The Rundown: Publishers scramble to control audience data
The Rundown: We’ve always hated advertising
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At Digiday Media, across Digiday, Glossy and Modern Retail, we cover how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models. In this issue, we took a new approach to our examination of these industries. We stepped back to look at exactly how the way we work, live and shop today is changing the industries we cover, and the wave of cultural forces that are affecting them.
Digiday Events Briefings
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.