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Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

The app’s executives are working hard to persuade marketers that it's the prime destination for their ad dollars — pre-game, during and post-game.

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Magazine Archive

Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.