Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.

Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. 

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.

PE eagerly looms, but despite appetite, stats show dealmaking is flat.

As CTV matures, the streaming ad industry is entering a period of change.

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin. 

Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.