Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
This week's Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.
To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.
Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers.
Get a glimpse at what's on publishers' minds in this overheard from the Digiday Publishing Summit.
This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.
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