research
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Digiday Research: 22% of marketers plan to give agency work to consultancies
Twenty-two percent of 73 marketers surveyed by Digiday this April plan to move work from agencies to consulting firms.
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Digiday Research: Marketers struggle with influencer marketing measurement -
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split
rundown
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The Rundown: Brand licensing shows promise for few publishers
BuzzFeed is one of few digital publishers to gain significant traction in brand licensing.
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The Rundown: Accenture’s deal for Droga5 marks a turning point for creative agencies -
The Rundown: Apple News+ splits publisher opinion
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Digiday Magazine
Digiday Magazine Issue 13
Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.
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Avon calling: The storied marketer looks to reinvent itself through a digital lens
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‘It’s just not what people go to Facebook for’: Despite struggles, Facebook isn’t giving up on Watch
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The deconstruction of the MCN: As YouTube matures, middlemen lose ground
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Former Amazon sales exec Jeremi Gorman is bringing new energy to Snapchat
