This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.

Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.

So many exits, so much confusion in a buyer's market.

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.