Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019.
Digiday Research: Which platforms publishers say monetize best
Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys
A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.
The Rundown: ‘Tis the season for media company sales reorgs
The Rundown: Time is running out for ad-funded online news
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It’s time for truth. “Brand safety is our top priority.” “This isn’t a pivot to video.” “We put the reader experience first.” “Our agencies are valued partners.” If you work in media and marketing, you’ve probably heard these fibs so much, they likely don’t even cause you to blink. That’s why in our new issue of Digiday Magazine, we’ve put a spotlight on the truth and lies told in the industry.