research
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Digiday Research: Marketers are under pressure to use data to make investment decisions
Over three-quarters of 212 marketers surveyed by Digiday in November said they are facing greater pressure to prove how their marketing spend impacts their company’s revenue.
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Digiday Research: One in two women at agencies say they’ve been harrassed -
Digiday Research: Surprise, most agency staffers say they are happy
rundown
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The Rundown: Wave of layoffs has publishers concerned
A time of reckoning in digital media is upon us, and it’s time to take a closer look at the numbers.
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The Rundown: News publishers are figuring out how to do more with less -
The Rundown: Amazon’s latest advertising play could cause a privacy headache
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Digiday Magazine
Digiday Magazine Issue 12
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.
- ‘We’ll stop with the pivot to video’: Digiday’s 2019 editorial resolutions
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Nike’s Adam Sussman: ‘It’s important brands stand for something’
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DTC brands are shifting strategy to look more like traditional retail businesses
- ‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety
