research
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Digiday Research Report: The state of publisher-platform relations
For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences.
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Digiday Research: 69% of marketers aren’t looking to use consultancies for ad agency work -
Digiday Research: In-housing saves money but retaining staff is tough
rundown
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The Rundown: Media consolidation wave is an effort to outlast, not outrun the industry
In this week’s Rundown: Digital media’s consolidation period is on, and the key seems to be less about winning, but more about simply surviving. Meanwhile, agencies are also worrying about survival, especially when it comes to landing prized, hip direct-to-consumer clients. Their strategy: Convince those brands they’re just like them.
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The Rundown: What publishers think of the demise of the third-party cookie -
The Rundown: Move over GDPR, CCPA is coming and bringing with it confusion
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Digiday Magazine
Digiday Magazine Issue 15
At Digiday Media, across Digiday, Glossy and Modern Retail, we cover how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models. In this issue, we took a new approach to our examination of these industries. We stepped back to look at exactly how the way we work, live and shop today is changing the industries we cover, and the wave of cultural forces that are affecting them.
Digiday Events Briefings
Brand Summit Dec 2018
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.