research
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Digiday Research: Why clients leave their agencies
Forty-five percent of client-side marketers said they have ended an agency relationship to cut costs according to a survey of 73 marketers surveyed by Digiday this April.
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Digiday Research: European publishers still look to Facebook and Instagram to grow abroad -
Digiday Research: More than half of marketers don’t think their agencies share their interests
rundown
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The Rundown: Ad buyers want original shows from Roku
Original programming could help Roku contend for a larger share of advertisers’ TV budgets, ad buyers say.
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The Rundown: The once-exuberant NewFronts have a sober tone (and less VR) -
The Rundown: Agencies get their hands dirty with data ownership
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Digiday Magazine
Digiday Magazine Issue 13
Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.
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‘It’s just not what people go to Facebook for’: Despite struggles, Facebook isn’t giving up on Watch
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Avon calling: The storied marketer looks to reinvent itself through a digital lens
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The deconstruction of the MCN: As YouTube matures, middlemen lose ground
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Former Amazon sales exec Jeremi Gorman is bringing new energy to Snapchat
