research
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Digiday Research: Cannes Lions attendees still find value on the Croissette
The majority of 218 current and past Cannes attendees no longer see Cannes Lions as a festival celebrating creativity according to a May survey by Digiday. But 70% of respondents still believed it was an incredibly important business event.
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Digiday Research: 55% of publishers are profiting off Snapchat -
Digiday Research: Social platforms are for brand awareness, not traffic, say publishers
rundown
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‘We don’t make a particularly compelling case for it’: Branded content struggles rumble on
Measurement and attribution have always been difficult in advertising, digital or otherwise. But branded content especially has been more of a challenge, with brands struggling to justify their investments in the discipline — and sometimes, not knowing what they’re even looking for.
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The Rundown: Amazon and Walmart have vastly different streaming strategies -
The Rundown: Clients are starting to take ownership of transparency issues
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Digiday Magazine
Digiday Magazine Issue 14
It’s summer, which means it’s time for the ad industry’s annual pilgrimage to Cannes. But whether you choose to go or not — and whether you think Cannes is worthwhile or not — the industry’s biggest and most expensive confab occupies a pretty special place in the industry. We explore what comes next for Cannes in our cover story, which looks at how much Cannes is under threat as every corner of the industry undergoes its own upheaval.
- ‘My personal favorite was when Flo Rida played for AOL’: Inside Advertising’s Favorite Live Performers
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‘There was a gravitational pull’: The definitive oral history of the Cannes ad tech marina
- ‘I’m a zero inbox guy’: A day in the life of Rich Antoniello
- Poshmark co-founder Tracy Sun: It’s all about the seller-shopper connection
Digiday Events Briefings
Brand Summit Dec 2018
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms — kept rising, and that trend will become increasingly pronounced in 2019. Meanwhile, brands face challenges as they figure out how to bring more capabilities in-house. At the Digiday Brand Summit in Palm Springs, California, marketers met to discuss these challenges and what the year ahead will hold.