research
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Digiday Research Data Pack: The state of programmatic media for publishers
Digiday Research surveyed 318 publisher executives involved with programmatic ad sales of how their programmatic businesses stack up.
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Digiday Research: Improving data quality is the top goal for marketers in 2019 -
Digiday Research: 43 percent of media buyers say they avoid news content
rundown
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The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions
A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.
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The Rundown: ‘Tis the season for media company sales reorgs -
The Rundown: Time is running out for ad-funded online news
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Digiday Magazine
Digiday Magazine Issue 12
Those in media and marketing are no strangers to drastic changes, but 2018 brought much more of it than expected. After years of lead-up, many things finally came to a head. In this issue of Digiday Magazine we explore what the year ahead may bring, and lay out the industry’s agenda for 2019.
