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Media Buying Briefing: Retail media has become a full-funnel play for media agencies

Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.

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Magazine Archive

Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.