In a survey of 343 publishers, vendors and agency executives this year by Digiday, around 30% and 40% were worried that their companies would be impacted by layoffs this year.
Digiday Research: Why clients leave their agencies
Digiday Research: European publishers still look to Facebook and Instagram to grow abroad
Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic.
The Rundown: Ad buyers want original shows from Roku
The Rundown: The once-exuberant NewFronts have a sober tone (and less VR)
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Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.