research
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Digiday Research: Advertisers will grow mobile spending thanks to Ads.txt for apps
Thirty percent of 192 media buyers polled by Digiday this month said they would increase spending on mobile ad formats after app-ads.txt was introduced.
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Digiday Research: 52 percent of publishers haven’t started preparing for the California Consumer Privacy Act -
Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers
rundown
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The Rundown: Instagram’s buy option highlights its hold over DTC brands
Instagram is now the most powerful platform middleman for brands with its addition of in-app purchasing.
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The Rundown: Why can’t agencies bill on outcomes? -
The Rundown: Brand safety outrage is wearing thin
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Digiday Magazine Issue 13
Our first issue of the year focuses on the shifting role of intermediaries. If there’s one rule of the modernization of media and marketing, it’s that the role of intermediaries is changing, in some cases becoming all-encompassing and in others (agencies) waning.
