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Publishers continuously assess how to use AI without compromising editorial standards. Here's how they're doing it.
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Future of Marketing Briefing: The word ‘agency’ is costing the ad giantsWhat’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.
February 6, 2026 -
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond searchQ4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.
February 5, 2026 -
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
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Ad Tech Briefing: Amazon launches MCP server for agent-driven advertisingAt IAB ALM, Amazon unveils beta program as debate around industry standards heats up.
February 3, 2026 -
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World CupSports marketers plan for every eventuality. Now, they're considering how to respond should the World Cup be derailed by the U.S. government.
February 2, 2026 -
Future of Marketing Briefing: Advertising’s tracking system meets a new political realityThe privacy debate in advertising is entering a phase when decisions will stick.
January 30, 2026 -
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.
January 29, 2026 -
Future of TV Briefing: The creator’s economy’s ‘very loud, dirty little secret’ of brands’ late, delayed paymentsThis week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.