This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.

Four independent shops of different stripes and capabilities keep the flame of originality alive in the city that never sleeps.

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story. 

Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.

Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy