Google's first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

Also, don’t forget to make your voice heard in Digiday’s poll ahead of the final furlong of Google ad tech antitrust trial.

The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny. 

The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.

This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.

Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears. 

A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.