Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.
This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse.
Amazon will be a major player in marketers' holiday strategies this year, and its position in holiday sales and marketing is only growing stronger.
Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand.
Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire to change remuneration toward business outcomes.
Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.
As the holiday shopping season kicks off, Digiday+ Research sat down with brand and retail marketers to see how they've prepared for the season.
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
CMOs and agency execs say brands need to listen to voter feedback to understand if they know what resonates with consumers.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
