As we head into 2025, here are some of the trends we expect to be big topics of conversation throughout the year.
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend to the media industry as a whole.
What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.
This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.
Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient.
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
As we head into 2025, here are some of the trends we expect to be big topics of conversation throughout the year.
Tech helped power Publicis to the forefront of its holdco brethren. Among its execs on the ground at CES this week is Joel Lunenfeld, who oversees Publicis Media Exchange in the U.S.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
