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While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
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Ad Tech Briefing: Private equity’s ad tech playbook returnsPlus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
15 hours ago -
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-halfIf the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.
July 13, 2026 -
Future of Marketing Briefing: The ad industry’s next mediapalooza is loadingMediapalooza is coming. This time it might actually mean something.
July 10, 2026 -
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketingAdvertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
July 9, 2026 -
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher contentThe Cloudflare's latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.
July 9, 2026 -
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obligingThe FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […]
July 7, 2026 -
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in nowHalfway through soccer's biggest quadrennial event, ratings are up and enthusiasm is high — so long as the U.S. and Mexico stay in the competition.
July 6, 2026 -
Future of Marketing Briefing: Why Bose is building an entertainment companyBose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
July 3, 2026