Research shows that while marketers see AI's benefits, trust and complexity issues are barriers to widespread adoption.

Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add. 

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.

As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.

Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.