in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?

Research shows that while marketers see AI's benefits, trust and complexity issues are barriers to widespread adoption.

Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add. 

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.