With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue -- but it's not easy.

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.

An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows

Lord believes the lack of transparency across the agency world is something that AI can improve upon.

Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

The days of 'fake it 'til you make it' are coming to an end.