As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday's readers.

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. 

When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.

This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.

The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.