YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.

Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.

in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?

Research shows that while marketers see AI's benefits, trust and complexity issues are barriers to widespread adoption.