Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.

Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.

Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.

Digiday's annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

Platforms including Amazon and Reddit use the Las Vegas-hosted event to muscle in on advertising budgets traditionally controlled by ad tech vendors.

As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday's readers.

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.