This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Advertisers are placing greater emphasis on price and performance, often at the expense of transparency and control.

The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.

Amazon is positioning Twitch as a defining asset in its CTV ambitions.

Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.

The job isn’t execution anymore. AI handles that. The job is judgement.

The Economist, The FT, The New Yorker and others have recently launched Substack newsletters, with varying strategies to find new audiences.

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.