Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday+ Member Exclusives
Amazon's DSP has seen a growth in advertisers' use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
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Future of Marketing briefing: The agent era on training wheelsNovember 7, 2025
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Future of TV Briefing: The creator economy needs a new currency for brand dealsThis week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
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Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targetingThe EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.
November 18, 2025 -
Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spendingMixed signals are coming out of the Q4 ad marketplace -- some buyers report a recent drop-off in ad spend from a number of categories, while others say alarms aren't yet ringing for 2026.
November 17, 2025 -
Future of Marketing Briefing: The agentic turn inside programmatic advertisingThe arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.
November 14, 2025 -
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic lossesPublishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
November 13, 2025 -
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
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Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their betsEven as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
November 11, 2025 -
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivalsStagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.
November 10, 2025