Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.

The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […]

Halfway through soccer's biggest quadrennial event, ratings are up and enthusiasm is high — so long as the U.S. and Mexico stay in the competition.

Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.

How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies.

While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads. 

This week's Future of TV Briefing looks back at the most significant developments -- or non-developments-- in the TV, streaming and digital video industry during the first half of 2026.

Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.