Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof.

The AI agent conversation is a distraction. Here's what matters more.

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.

Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.

While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.

Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.