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From brand deals to equity deals: creators want a stake, not just a fee
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Digiday+ Research
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Media Buying
Evolving Agencies
Dentsu expands and consolidates its commerce and retail media offering under new leadership
August 26, 2026
Member Exclusive
Ad Tech Briefing: AI advertising’s measurement problem is really a governance problem
August 25, 2026
Member Exclusive
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
August 24, 2026
The Programmatic Marketer
Butler/Till extends agentic media buying tests into audio with iHeartMedia
August 20, 2026
The Programmatic Marketer
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
August 19, 2026
Member Exclusive
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
August 17, 2026
The Programmatic Marketer
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
August 13, 2026
Digiday+ Ad Tech Briefing
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
August 11, 2026
The Programmatic Marketer
Experian retires the Audigent brand, folding it into Experian Marketing Services
August 11, 2026
The Programmatic Marketer
Why Georgia-Pacific bet the future of programmatic on supply, not demand
August 10, 2026
Member Exclusive
Media Buying Briefing: How Instrument won Croc’s business in a day
August 10, 2026
Zero-click Future
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
August 7, 2026
The Programmatic Marketer
The Trade Desk is betting part of its recovery on measurement nobody can argue with
August 7, 2026
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