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Media Buying
Evolving Agencies
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
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Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
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Marketing on Platforms
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Business of TV
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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The Long Goodbye
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Evolving Agencies
As AI automates media work, Omnicom Media is rethinking the agency business model
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The Business of AI
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
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The Long Goodbye
WTF: W3C’s Attribution API?
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Media Buying Briefing: China remains a tough market for holding companies to figure out
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The Programmatic Marketer
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Ad Tech Briefing: Private equity’s ad tech playbook returns
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Strategizing for the Future
‘Future of targeting’: Media agencies tentatively explore vector-based planning
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Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
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