Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.
7 hours ago • 10 min read
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Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
September 26, 2023 • 6 min read -
Key takeaways from the DoJ’s battle with Google that advertisers really should know
September 25, 2023 • 3 min read -
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Agencies move on from creating content for specific platforms to focus on short-form video
September 22, 2023 • 5 min read -
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How the TikTok Shop pitch has gone down with marketers
September 20, 2023 • 6 min read -
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Pitch Deck: Inside the TikTok Shop pitch to brands
September 14, 2023 • 17 min read -
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
September 14, 2023 • 6 min read -
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
September 12, 2023 • 2 min read -
An advertiser’s guide to the Justice Department’s case against Google’s search empire
September 12, 2023 • 7 min read -
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
September 12, 2023 • 6 min read