Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on marketers’ evolving social media tactics, including how they’re using Facebook less and diving into YouTube Shorts more.
17 hours ago • 6 min read
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Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023 • 10 min read -
Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
September 26, 2023 • 6 min read -
Why security, scalability and a data-driven mindset are crucial for enterprise analytics
6 hours ago • 4 min read -
Key takeaways from the DoJ’s battle with Google that advertisers really should know
September 25, 2023 • 3 min read -
Agencies move on from creating content for specific platforms to focus on short-form video
September 22, 2023 • 5 min read -
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How the TikTok Shop pitch has gone down with marketers
September 20, 2023 • 6 min read -
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Pitch Deck: Inside the TikTok Shop pitch to brands
September 14, 2023 • 17 min read -
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
September 14, 2023 • 6 min read -
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
September 12, 2023 • 2 min read -
An advertiser’s guide to the Justice Department’s case against Google’s search empire
September 12, 2023 • 7 min read