Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on agency and brand confidence in TikTok, and on how publishers are making Instagram work for them.
7 hours ago • 5 min read
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How the TikTok Shop pitch has gone down with marketers
September 20, 2023 • 6 min read -
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Pitch Deck: Inside the TikTok Shop pitch to brands
September 14, 2023 • 17 min read -
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
September 14, 2023 • 6 min read -
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
September 12, 2023 • 2 min read -
An advertiser’s guide to the Justice Department’s case against Google’s search empire
September 12, 2023 • 7 min read -
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
September 12, 2023 • 6 min read -
Why Google on trial is the pivotal moment that could shape the future of online advertising
September 12, 2023 • 4 min read -
Amidst social media fragmentation, marketers question Threads’ value after initial surge
September 5, 2023 • 4 min read -
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
September 4, 2023 • 6 min read -
With TikTok’s new search ad toggle, agency execs see marketers accelerating organic search efforts
September 1, 2023 • 4 min read