Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
March 30, 2023 • 3 min read -
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As its future hangs in the balance, TikTok tries to keep advertisers on its side
March 28, 2023 • 4 min read -
When it comes to TikTok, some marketers proceed with caution
March 27, 2023 • 7 min read -
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TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
March 24, 2023 • 5 min read -
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
March 23, 2023 • 4 min read -
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Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
March 20, 2023 • 8 min read