Marketing on Platforms

It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.

Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.