Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
February 3, 2023 • 5 min read -
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
February 3, 2023 • 5 min read -
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023 • 4 min read -
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read -
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Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
January 25, 2023 • 5 min read -
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News publishers are flocking to TikTok as they continue to search for new audiences
January 20, 2023 • 6 min read -
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Considering leaving Twitter? Here’s a roundup of alternatives
January 16, 2023 • 8 min read -
Creators face their ‘worst nightmare’ with possible TikTok ban
January 12, 2023 • 6 min read