Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
Closing the gap won’t be a cakewalk, though — TikTok’s ad business is still a few paces behind Meta’s.
October 7, 2024
