Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
June 8, 2023 • 4 min read -
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CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
June 6, 2023 • 10 min read -
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
May 30, 2023 • 3 min read -
As America returns to the office, Xerox returns to advertising
May 30, 2023 • 3 min read -
Marketers are going to have to wait for search advertising on TikTok
May 22, 2023 • 4 min read -
Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
May 17, 2023 • 10 min read -
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Social commerce is in the cards for Reddit this year
May 15, 2023 • 5 min read -
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Why Marriott Bonvoy wants everyone to know it’s more than just a hotel chain
May 12, 2023 • 3 min read -
Google attempts to flaunt AI capabilities with new search function
May 11, 2023 • 3 min read