Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.
22 hours ago • 6 min read
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Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024 • 5 min read -
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024 • 6 min read -
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024 • 5 min read -
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024 • 4 min read -
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
March 7, 2024 • 8 min read -
Reddit looks to build out sales efforts, ad offerings ahead of IPO
March 6, 2024 • 8 min read -
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
March 5, 2024 • 3 min read -
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 28, 2024 • 4 min read