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AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

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Future of TV

Member Exclusive

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.

June 4, 2025

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Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

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Future of TV Briefing: The 2025 upfront preview

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Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

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What’s in and out in this year’s TV and streaming ad upfront market

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CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

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Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

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Future of TV Briefing: CTV advertisers fail to reach 80% of households

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Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

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Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

April 9, 2025

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