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Future of TV

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Member Exclusive

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.

May 7, 2025

Business of TV

What’s in and out in this year’s TV and streaming ad upfront market

May 6, 2025
Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
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The state of social media marketing for publishers | Trends and tactics shaping paid social

8 hours ago
Member Exclusive

Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

April 30, 2025
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Future of TV Briefing: CTV advertisers fail to reach 80% of households

April 23, 2025
Member Exclusive

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

April 16, 2025
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Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

April 9, 2025
Member Exclusive

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

April 2, 2025
Member Exclusive

Future of TV Briefing: How sports will hog the ball in this year’s upfront

March 26, 2025
WTF Series

WTF is IAB Tech Lab’s Ad Creative ID Framework?

March 24, 2025
Member Exclusive

Future of TV Briefing: Is YouTube TV? (2025 edition)

March 19, 2025
Member Exclusive

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

March 13, 2025
Member Exclusive

Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024

March 12, 2025

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