Future of TV
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
This week’s Future of TV Briefing looks at how Netflix’s advertising plans are shaping up — or not — based on its recent conversations with ad buyers and show producers.
By Tim Peterson
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Member ExclusiveFuture of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube
August 10, 2022 | By Tim Peterson -
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Member ExclusiveFuture of TV Briefing: How the economic downturn is affecting the market for streaming programming
August 3, 2022 | By Tim Peterson -
Instagram is paying media companies to post Reels
August 2, 2022 | By Tim Peterson -
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Member ExclusiveFuture of TV Briefing: How search stands to play a bigger part in digital video strategies
July 27, 2022 | By Tim Peterson -
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Member ExclusiveFuture of TV Briefing: Snapchat’s standing in the short-form vertical video market for creators and publishers
July 20, 2022 | By Tim Peterson -
