Future of TV

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.

Related Coverage

• Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
• Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
• Future of TV Briefing: One area where the upfront measurement currency conversation is advancing