Future of TV

Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.

Related Coverage

• Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now
• Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
• Future of TV Briefing: Making sense of the TV industry’s latest measurement moves