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Assessing the most likely outcomes of Google’s pivotal ad tech antitrust trial

Media
Marketing
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Future of TV
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Special Projects
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Marketing

Gaming & Esports

The TikTok outage caused TikTok Shop sales to spike, not sink

As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban.

3 hours ago

Retail Revolution

Retail chain WHSmith brings first airport ad network into the specialty retail media race

January 22, 2025
The Programmatic Marketer

Amazon’s DSP ambition: Becoming the primary DSP for advertisers

January 22, 2025
Sponsored

How personalization and privacy are shaping how brands and retailers connect with consumers
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety

January 22, 2025
The Creator Economy

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

January 21, 2025
Gaming & Esports

What marketers need to know about Zepeto, the Korean metaverse platform

January 21, 2025
Member Exclusive

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral

January 21, 2025
Marketing on Platforms

Here are the winners and losers of TikTok’s U.S. shutdown drama

January 20, 2025
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok

January 20, 2025
Brands in Culture

CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term

January 20, 2025
Generative AI

AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope

January 20, 2025
Marketing on Platforms

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts

January 17, 2025
Gaming & Esports

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker

January 17, 2025

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