Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
WTF Series
Newsletters
Marketing
AI Revenue Generation
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
9 hours ago
Related Coverage
S4 and Monks are trying to get ahead of rising AI token costs
When CMOs pay for agents not agencies: S4 Capital’s AI gambit
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Featured
Marketing on Platforms
OpenAI has quietly launched its ads manager as it races to build out its ads business
April 10, 2026
Marketing on Platforms
The Trade Desk is changing how advertisers buy — and what they can see
April 6, 2026
Retail Revolution
Google says its AI-powered ads help some brands lift online sales by 80%
April 8, 2026
Digiday @ Advertising Week
Dhar Mann’s $100M AWNY deal target for creators is already pledged (so he says)
9 hours ago
Retail Media Rewritten
Brian Monahan exits Albertsons Media Collective amid leadership shake-up
17 hours ago
Sponsored
How TikTok is helping app advertisers rethink attribution
Digiday @ Advertising Week
TikTok’s ad network bet: More reach, more budget
22 hours ago
Marketing on Platforms
OpenAI moves to make ChatGPT Ads more measurable — and more visual
October 5, 2026
The Creator Economy
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
October 5, 2026
Digiday @ Advertising Week
‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
October 5, 2026
The Business of AI
Marketing’s upper middle embraces AI creative production
October 2, 2026
The Creator Economy
‘It scared the hell out of me’: What brands have learned from creator partnerships
October 2, 2026
Member Exclusive
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
October 2, 2026
Digiday @ Advertising Week
Digiday’s guide to what’s in and out for Advertising Week NY 2026
October 2, 2026
Marketing on Platforms
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
October 1, 2026
Marketing on Platforms
In Graphic Detail: Where brands stand when AI agents do the shopping
October 1, 2026
1
2
3
…
908
>
Looking for something?