Marketing
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.
September 22, 2023 • 4 min read
Related Coverage
-
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
September 22, 2023 • 6 min read -
-
-
Why Ducati is confident in Web3, despite the cold of crypto winter
September 21, 2023 • 3 min read -
-
Inside Fandom’s mission to boost brand awareness among Gen Z gamers — with a little help from Instagram
September 21, 2023 • 4 min read -
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023 • 3 min read -
Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023
September 20, 2023 • 4 min read -
How the TikTok Shop pitch has gone down with marketers
September 20, 2023 • 6 min read -
Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event
September 20, 2023 • 6 min read -
Why esports companies hope generational fandom brings sustainability to the industry
September 19, 2023 • 4 min read -
Marketing Briefing: How marketers’ perception of linear TV is changing
September 19, 2023 • 6 min read -
Physical fitness, meet virtual fitness: Is This The Metaverse? Podcast, episode 2
September 19, 2023 • 2 min read