The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
Where the bidstream provides transactional data, Sincera’s analytics dive deeper, tracking the quality of data signals from publishers and content owners.
January 16, 2025
