The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.
June 17, 2026
