The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
The investment banker’s view of ad tech
Luma’s Terry Kawaja’s rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years.
September 28, 2023 • 6 min read
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Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event
September 20, 2023 • 6 min read -
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How marketers are rewriting their B2B playbooks to win over a new generation of decision-makers
12 hours ago • 4 min read -
Media Buying Briefing: Agencies’ views for and against bid shading
September 18, 2023 • 8 min read -
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The MFA uproar puts curation of programmatic advertising in the spotlight
August 28, 2023 • 7 min read -
Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view
August 23, 2023 • 4 min read -
GroupM is removing MFAs from its inclusion lists
August 21, 2023 • 5 min read -
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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
August 16, 2023 • 20 min read -
