The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
February 2, 2023 • 5 min read -
The open programmatic market is in a tough spot
January 30, 2023 • 5 min read -
-
How The Trade Desk went from media agency BFF to frenemy
January 24, 2023 • 5 min read -
-
PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
December 16, 2022 • 3 min read -
-
Ad tech’s journey on the public markets is approaching its awkward adolescence
November 17, 2022 • 4 min read -
-
-
-
Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.
October 14, 2022 • 3 min read -
Inside Google’s new PAIR workflow for advertisers, publishers
October 13, 2022 • 4 min read -
Marketers find first-party strategies easier said than done
October 10, 2022 • 7 min read