The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
May 24, 2023 • 5 min read -
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The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
April 27, 2023 • 3 min read -
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Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
March 15, 2023 • 5 min read -
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The Trade Desk’s bumper quarter has some important caveats
February 17, 2023 • 4 min read -
Why SSP consolidation driven by agencies is benefiting the larger SSPs
February 16, 2023 • 6 min read