The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
WTF is cheap reach?
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
March 18, 2024 • 1 min read
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The ANA is planning a programmatic benchmarking service
March 14, 2024 • 3 min read -
Adalytics report exposes the intricacies of made-for-advertising sites
March 11, 2024 • 4 min read -
Investment is (slowly) trickling back into ad tech
February 29, 2024 • 3 min read -
InMobi implements restructuring, cutting 5% of jobs across the globe
February 2, 2024 • 3 min read -
DSPs prepare for heavy lifting within Privacy Sandbox
January 17, 2024 • 3 min read -
Omnicom Media Group maps its own path to avoid the potholes of programmatic
January 3, 2024 • 3 min read -
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
December 11, 2023 • 8 min read -
Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023 • 5 min read -
The Rundown: How brands can cut programmatic wastage
December 5, 2023 • 3 min read