WTF Series
Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.
WTF is cheap reach?
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
March 18, 2024 • 1 min read
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WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
January 26, 2024 • 1 min read -
WTF are private state tokens in Google’s Privacy Sandbox?
January 22, 2024 • 1 min read