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How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’
Microsoft Advertising VP Rob Wilk explains how it plans to burnish its $10bn ad business
6 hours ago | By Ronan Shields -
‘A lot of these brands need a reality check’: Confessions of a PR agency founder on agency ‘jumpers’ and tense client-agency relationships
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Future of TV Briefing: How macroeconomic uncertainty is factoring into this year’s TV upfront market
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Member ExclusiveCase Study: How CPGs are preparing for the demise of third-party cookies
May 10, 2022 | By Ronan Shields -
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Member ExclusiveMedia Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies
May 9, 2022 | By Michael Bürgi -
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