Media

Amazon bets creator video podcasts can be the next TV network – if it can fix measurement

Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.

Related Coverage

• CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
• Spotify’s video podcast program draws praise from creators — and skepticism from networks
• Substack’s video bet could be a growth hack for small creators