Future of Measurement
-
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023 • 4 min read -
How ad tech’s measurement titans are pivoting to attention and activation
August 10, 2023 • 4 min read -
-
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
The Media Rating Council is angling for better clarity in an era of compounding complexity
August 4, 2023 • 4 min read -
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023 • 3 min read -
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023 • 3 min read -
-
-
-
Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
June 1, 2023 • 5 min read -
-