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Future of Measurement

Future of Measurement

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    How publishers are building connections with Gen Z and young millennial audiences

    March 15, 2023
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    The marketer’s guide to email optimization

    February 24, 2023
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    Brands are optimizing video production to drive user acquisition

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    Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

    February 21, 2023  •  7 min read
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    The Return of Live Events

    January 20, 2023
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    Maximizing Audience Revenue with Data-Driven Storytelling

    January 20, 2023
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    Level-Up Your Omnichannel Game with an In-App Video Strategy

    January 20, 2023
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    Identity Resolution Post Cookie

    January 20, 2023
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    How TV Advertising Has Changed Because of 2020

    January 20, 2023
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    How Much Has Advanced TV Advertising Actually Advanced?

    January 20, 2023
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    Household ID: The Cookieless Approach Marketers Need Right Now

    January 20, 2023
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    Evolution of Advanced Streaming Measurement

    January 20, 2023
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    Buy-side transparency: Buyers.json and beyond

    January 19, 2023
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    Splitting the Atom: Decoupling Audience from Inventory

    January 19, 2023
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