Brands in Culture

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

football

Here are the cases for and against an $8 million Super Bowl ad 

Big Game ad spots come with a high price tag. But in an increasingly fragmented media landscape, advertisers ask is the juice worth the squeeze?