Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.
September 18, 2024
