Brands in Culture

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

Marketing Briefing: What to make of the major marketing trends of the first half of 2024

Marketers looked to generative AI, creating ad networks and more to drive their businesses throughout the first six months of the year.