Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
April 26, 2024 • 6 min read
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12 eco-focused beauty and wellness brands on their current sustainability challenges
April 24, 2024 • 5 min read -
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NBA CMO Henault: How the league added music and fashion to its bench strength
April 17, 2024 • 2 min read -
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What platforms, brands and agencies hope to get out of the Possible conference in year 2
April 15, 2024 • 5 min read -
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With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
March 15, 2024 • 7 min read -
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Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
February 29, 2024 • 4 min read -
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024 • 7 min read -
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024 • 8 min read