Brands in Culture

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics.