Brands in Culture

Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.

The Children’s Place hopes celebs’ star power will help boost brand awareness

As the digital landscape grows more crowded with marketers, The Children’s Place taps celebs to help them stand out this holiday season.