Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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L’Oreal uses social listening, in-house teams to tap into beauty trends ‘at the speed of culture’
March 24, 2023 • 4 min read -
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Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop
March 22, 2023 • 3 min read -
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One year on from Russia’s invasion: How businesses are supporting Ukraine workers
February 27, 2023 • 5 min read -
With false advertising lawsuits on the rise, brands risk long-term harm to their image
February 24, 2023 • 6 min read -
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