Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.
September 26, 2023 • 3 min read
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How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023 • 3 min read -
The NFL gives creators access to its archives for content creation with pre-approved footage
September 14, 2023 • 6 min read -
How publishers and advertisers are successfully implementing the next generation of AI
2 hours ago • 5 min read -
How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising
September 13, 2023 • 3 min read -
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
September 6, 2023 • 4 min read -
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
August 25, 2023 • 4 min read -
Claire’s builds on Roblox investment with new partnership
August 23, 2023 • 3 min read -
Inside Home Depot and Behr’s multi-generational content strategy
August 22, 2023 • 3 min read -
Why brands are still trying to be funny and chronically online — even in ‘late stage social media’
August 18, 2023 • 5 min read -
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
August 17, 2023 • 4 min read -
Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
August 4, 2023 • 4 min read -
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023 • 4 min read -
Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023 • 2 min read