Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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To appeal to Gen Z, Coca-Cola took over the Sphere and ‘co-created’ a futuristic flavor with AI
November 16, 2023 • 3 min read -
Why Whirlpool is tapping influencers to boost awareness of its in-school laundry program
November 14, 2023 • 4 min read -
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Here is the anatomy of the 2023 Christmas ad season
November 13, 2023 • 7 min read -
As brands look to become part of culture, music marketing becomes a mainstay
November 9, 2023 • 3 min read -
Crayola looks to increase its presence on social media by creating 40 videos a month
November 6, 2023 • 3 min read -
How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports
October 27, 2023 • 4 min read -
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Marketing Briefing: How the short-form video boom is driving marketers to creators for content production
October 10, 2023 • 6 min read -
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
September 29, 2023 • 4 min read -
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
September 26, 2023 • 3 min read -
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023 • 3 min read