Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
At Cannes the ad industry comes to terms with its entertainment ambitions.
June 18, 2025
