The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness
During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness.
September 25, 2023 • 1 min read
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Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack
September 18, 2023 • 7 min read -
How publishers and advertisers are successfully implementing the next generation of AI
22 hours ago • 5 min read -
Magnite and PubMatic’s recent SaaS proposals herald ad tech’s shifting sands
September 11, 2023 • 3 min read -
How The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers
September 6, 2023 • 5 min read -
Here is why Wall Street’s reception to the CTV narrative is cooling
August 11, 2023 • 3 min read -
The rise of discerning publishers: Ad tech vendors face increased scrutiny
August 7, 2023 • 5 min read -
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Former employees remain uncompensated after MediaMath’s bankruptcy filing
August 2, 2023 • 7 min read -
How GroupM’s inclusion list decides which publishers it sells programmatically
July 24, 2023 • 5 min read -
‘All this drama’: Overheard at the Digiday Publisher Golf Outing
July 14, 2023 • 4 min read -
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