DIGIDAY+ MEMBER EXCLUSIVES
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.
Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts
At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
As Uber’s ad business scales past $1.5 billion, it hires first head of measurement.
Marketing
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.
Q1 was a win for The Trade Desk, but bigger tests lie ahead
The Trade Desk rebounds but agency tensions and strategic doubts linger.
Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
At this stage even a rollback of tariffs might do more harm than good because what goes down could just as easily snap back up. The volatility itself has become the risk.
Future of TV
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
Media Buying
Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.
What if Google isn’t forever? Marketers grapple with a platform in flux
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update.
Annual research reports
Podcasts
Research
More than 1 in 4 knowledge workers are now freelance, making for a fundamental restructuring of how work gets done.
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TechnologyWTF is biohacking?
More than 1 in 4 knowledge workers are now freelance, making for a fundamental restructuring of how work gets done.
This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles neighborhood of West Hollywood, saw fans camp overnight and queue for hours in a 1.5-mile-long line for entry into the event, which cost around $500,000 to produce. Additionally, SharkNinja makes another high-profile executive hire, Drunk Elephant sales drop 65% year-over-year, and hand sanitizer brand Touchland secures a $700 million acquisition.
This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles neighborhood of West Hollywood, saw fans camp overnight and queue for hours in a 1.5-mile-long line for entry into the event, which cost around $500,000 to produce. Additionally, SharkNinja makes another high-profile executive hire, Drunk Elephant sales drop 65% year-over-year, and hand sanitizer brand Touchland secures a $700 million acquisition.
Creator shopping platform LTK is turning “The Bachelor” into a retail channel, partnering with Warner Horizon to let fans shop the show’s fashion, beauty and home goods directly on its platform.
Creator shopping platform LTK is turning “The Bachelor” into a retail channel, partnering with Warner Horizon to let fans shop the show’s fashion, beauty and home goods directly on its platform.