In its latest ad forecast, Magna is expecting a resilient U.S. market this year – boosted by retail, streaming and the auto industry’s bounc...
When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
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Social Fragmentation
Digiday published a limited, eight-piece series analyzing a fragmented social media landscape. To see the full series and participate in a “chat” about what we covered, join Digiday here in our spin on an AOL chat room on the series.
DIGIDAY+ RESEARCH
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable market…
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable market…
Media
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Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming - How agencies are shaping the future of DEI beyond their own walls
- Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
- TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
- Media Briefing: What to expect at the Digiday Publishing Summit
Marketing
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How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experienceSince its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talen...
- When it comes to TikTok, some marketers proceed with caution
- Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
- Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
- Short-form video needs better monetization, creator funds aren’t the way to do it
Future of TV
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What to watch for in TV advertising’s 2023 upfront marketThis video outlines how the TV ad market has fared since last year's upfront cycle and how TV networks are considering changing up the upfro...
- Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
- Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
- Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
- How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok
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Marketing
Gender-neutral shoes continues to gain traction in the footwear industryAs the conversation grows around inclusivity in fashion, more footwear brands are rolling out genderless or gender-neutral shoe collections.
Marketing
Gender-neutral shoes continues to gain traction in the footwear industryAs the conversation grows around inclusivity in fashion, more footwear brands are rolling out genderless or gender-neutral shoe collections.
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Oribe doubles down on the ‘skinification’ of scalp careThe 'skinification' of the hair and the rapid rise of scalp care are nothing new. In fact, luxury hair-care brand Oribe was an early adaptor in 2018 when it launched its timely Serene Scalp collection, with of-the-moment millennial pink packaging. The products made dealing with dandruff look almost desirable, given the chicness of the branding. Since then, products catering to dandruff, even in the luxury sector, have exploded, with brands including Ouai, Briogeo and Kerastase all introducing formulas to address the common concern.
Beauty
Oribe doubles down on the ‘skinification’ of scalp careThe 'skinification' of the hair and the rapid rise of scalp care are nothing new. In fact, luxury hair-care brand Oribe was an early adaptor in 2018 when it launched its timely Serene Scalp collection, with of-the-moment millennial pink packaging. The products made dealing with dandruff look almost desirable, given the chicness of the branding. Since then, products catering to dandruff, even in the luxury sector, have exploded, with brands including Ouai, Briogeo and Kerastase all introducing formulas to address the common concern.
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Leadership
Was remote work to blame for Silicon Valley Bank collapse?Questioning how much remote working is to blame for deeper-rooted organizational or cultural issues, is starting to become a go-to method when companies fail or have to make major layoffs. The post Was remote work to blame for Silicon Valley Bank collapse? appeared first on WorkLife.
Leadership
Was remote work to blame for Silicon Valley Bank collapse?Questioning how much remote working is to blame for deeper-rooted organizational or cultural issues, is starting to become a go-to method when companies fail or have to make major layoffs. The post Was remote work to blame for Silicon Valley Bank collapse? appeared first on WorkLife.