Digiday+ Research: Marketers plan less upfront spending this year

Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

One year in: SEO lessons from publishers after Google’s AI Overviews

One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans.

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches.

Digiday+ Research: Publishers look to cash in on growing events revenue

Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that even further.

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty

Amid uncertainty, Rivian’s vp of marketing talks long-term planning.

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels.

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?

Belgium’s Court of Appeal’s ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else.

An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli

Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market.

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.

Future of TV Briefing: The 2025 upfront preview

This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents.

Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee

The NFL is everywhere across the video spectrum, and it’s leading the way for sports to be the centerpiece of upfront buying and selling.

Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad tech consolidation.

How Digitas is navigating search’s shift to the AI era

What’s in and out in this year’s TV and streaming ad upfront market

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

​​Digiday+ Research Briefing: A look at how tariffs could impact consumer and advertiser spending

Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further

Digiday+ Research: Programmatic ad spend loses out to email this year