WTF Influencers
‘Definitely a concern’: Influencer fraud is on the rise again on Instagram
Engagement fraud among influencers continues to be a problem for marketers. To combat that, marketers are looking to other metrics and re-evaluating what they use influencers for.
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The Future of Work
The great sucking sound: Automation has made media buying harder
While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people.
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Media
The Rundown: With what comes after the cookie unclear, ad tech is left in limbo
Whether it's Google's recent cookie announcement or the the U.K. data protection authority's latest GDPR warning, publishers and ad tech com...
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Audio Anywhere
CNN is kicking off a podcast push with a Jeffrey Epstein series
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Future of Work
‘Mutual trust and flexibility’: What it’s like to live and work in Scandinavia
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Sponsored
Customer intelligence: The data revolution of a new decade
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The Programmatic Publisher
Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie
Marketing
Future of Work
The inside story of the four-day workweek
The latest workplace trend, which involves working longer hours for fewer days a week, has been getting a lot of press. But are more people...
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Advertisers see early promise in TikTok’s self-serve ad platform
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The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
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Sponsored
Publisher survey: tell us what’s working best in response to GDPR and the vanishing third-party cookie
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Agency Culture
‘Extreme flying’: How DDB CEO Wendy Clark stays sane while on a plane every week
from Digiday Media
Despite losses, Walmart’s e-commerce strategy is taking shape
Over the last six months, Walmart has made many changes to its leadership. While some of these changes are natural to growing multinational businesses, they also hint at the retailer's evolving and more cohesive online strategy.
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