Recent moves by Google, Apple and Mozilla to restrict third-party cookie targeting is forcing marketers to decide when to dismantle targeting and attribution models built on cookie histories.
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The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.Read More
Playboy is more politically and socially conscious than ever, but is it sustainable?
Many publishers are betting that content and commerce, long a dream, can finally be realized with media brands building “authentic” connecti...
Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.