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Retailers
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns

The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.

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Retailers
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns

The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.

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Member Exclusive
Fashion Briefing: With the flood of political ads raising prices, brands are leaving Instagram for Pinterest

With political ads taking up space and driving up costs on Facebook and Instagram, fashion brands are flocking to Pinterest as an alternative -- and they’re planning to stay put.