Transparency
P&G, Unilever join forces with platforms to lead latest cross-media measurement push
A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks.
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The Future of Work
The case for quitting: 7 people on why leaving their agency job was their best move
Seven current and former agency employees shared with Digiday their quitting narratives. While their tales vary, the general sentiment is consistent: Saying goodbye (at least for a while) changed their lives for the better.
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Media
Subscriptions
The Information is testing a subscription bundle with Bloomberg Media
For $499, subscribers will be able to digital access two of the pricier business titles on the web -- Bloomberg and The Information -- as th...
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Life Beyond the Cookie
‘A glimpse of the internet of the future’: For a fee, Spiegel offers anti-tracking browsing
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Amid shift to streaming, programmers try to maintain linear TV’s dual-revenue model
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Sponsored
Competitive advertisers are turning to insights around audience emotions
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Content & Commerce
With Grounded, PopSugar is extending Play/Ground event franchise
Marketing
The Amazon Effect
As brand concerns over search algorithm escalate, Amazon is testing ‘Stores’ results in search
Amazon plans to make it easier for shoppers to find branded stores on its marketplace amid growing concerns that it doesn't do enough to pro...
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Marketing on Platforms
Walmart’s new social media strategy has boosted app downloads 50%
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Marketing on Facebook
How Adidas is using WhatsApp as a direct marketing channel
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Sponsored
Digital brands are shifting from traditional targeting to more nuanced cultural signals
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‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies
from Digiday Media
How subscription-based business models powered a retail revolution
As brick-and-mortar businesses struggle to stay competitive in the Amazon era, a retail revolution has occurred.
Vail, CO