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Media

Twitch tweaks monetization tools to try and help smaller creators build a following

Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first

Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

Marketing

Retail media strategies

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.

Walmart warns it may have to raise prices due to fuel costs

The possibility comes as higher fuel prices are already putting pressure on household budgets.

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

Future of TV

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

Media Buying

Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development

Agents are merely the latest technology to earn the dubious distinction.

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

The gap between agentic advertising’s promise and its reality. 

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.


Upfronts

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

How publishers are playing a more active role in the agentic era

The agentic era is already here, and it’s moving fast. The media industry has gone from concept to live campaigns in record time. Yet nearly one-third of publishers have no immediate plans to invest in agentic solutions, putting them at risk of falling behind. For publishers with strong first-party data, robust identity infrastructure and established […]

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Wellness
iFit and NordicTrack bet on connected pilates with $10k at-home reformer

For the Wellness Briefing, Glossy sat down with Yvette McGaffin, director of pilates product marketing for iFIT, parent company to NordicTrack, to learn about the company’s first consumer reformer machine launch.

more from Modern Retail
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Operations
JCPenney’s top-selling brand is a private brand

St. John’s Bay, a private clothing brand under JCPenney, is ranked first in sales across the entire JCPenney portfolio. Its rise mirrors the spike in private-label goods across other retailers.