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Sponsored
7 Capabilities Needed to Unlock Personalization at Scale

Personalization is at the heart of consumer business today. Customers expect experiences that make them feel like individuals instead of data points, and this translates into brands speaking to people’s interests, preferences and buying habits, no matter when or where they engage. If a brand can’t do that, customers are likely to turn to other […]

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Sponsored
7 Capabilities Needed to Unlock Personalization at Scale

Personalization is at the heart of consumer business today. Customers expect experiences that make them feel like individuals instead of data points, and this translates into brands speaking to people’s interests, preferences and buying habits, no matter when or where they engage. If a brand can’t do that, customers are likely to turn to other […]

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Fashion
Insiders say fashion should prepare for a ‘fully virtual future’

Virtual fashion has been hovering on the margins of the industry for years now, but like many things, the pandemic helped speed its movement into the mainstream. In the last year alone, big influencers have made virtual fashion a more widely known concept and big brands have started experimenting with it in a more visible way. While still marginal to the overall industry, fashion insiders from a variety of brands believe it’s only a matter of time before virtual clothes turn into a very real trend.

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Fashion
Insiders say fashion should prepare for a ‘fully virtual future’

Virtual fashion has been hovering on the margins of the industry for years now, but like many things, the pandemic helped speed its movement into the mainstream. In the last year alone, big influencers have made virtual fashion a more widely known concept and big brands have started experimenting with it in a more visible way. While still marginal to the overall industry, fashion insiders from a variety of brands believe it’s only a matter of time before virtual clothes turn into a very real trend.