Join us Sept. 14-16 in Miami to connect with top publishing leaders
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USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.
OpenAI's ads program matures
Media
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.
Media Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
Marketing
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Walmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Future of TV
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
Media Buying
Butler/Till extends agentic media buying tests into audio with iHeartMedia
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it’s not as easy as they make it sound.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Sport is marketing’s greatest opportunity — and its greatest activation challenge
In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. Partner insights from Sportradar.
As the retail media landscape evolves, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget. Although they once viewed retail media primarily as a lower-funnel performance channel, marketers are expanding their ad businesses beyond sponsored product listings into off-site media, streaming and full-funnel marketing.
As the retail media landscape evolves, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget. Although they once viewed retail media primarily as a lower-funnel performance channel, marketers are expanding their ad businesses beyond sponsored product listings into off-site media, streaming and full-funnel marketing.
As the retail media landscape evolves, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget. Although they once viewed retail media primarily as a lower-funnel performance channel, marketers are expanding their ad businesses beyond sponsored product listings into off-site media, streaming and full-funnel marketing.
As the retail media landscape evolves, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget. Although they once viewed retail media primarily as a lower-funnel performance channel, marketers are expanding their ad businesses beyond sponsored product listings into off-site media, streaming and full-funnel marketing.