Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
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Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
OpenAI's ads program matures
Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Marketing
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
From influencers to AI, here’s what Gen Alpha thinks about your brand
The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.
Future of TV
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Media Buying
As agencies push agentic media future, execs work to ward off client rogue fears
Agentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.
Heineken serves up outcomes with mixed attention and brand awareness approach
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Building a modern affiliate program: A guide to only rewarding the partners who actually sell
Under growing pressure to prove marketing performance, many brands are taking a closer look at whether affiliate marketing is delivering the incremental growth it promises. Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. For […]
This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K. beauty market gets new ownership.
This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K. beauty market gets new ownership.
Executives at Rhone, Anthropologie, Kohl’s, Brunt and Crocs weigh in on why brick-and-mortar is still standing strong heading into 2027.
Executives at Rhone, Anthropologie, Kohl’s, Brunt and Crocs weigh in on why brick-and-mortar is still standing strong heading into 2027.