Agency Culture
‘Complacency is the root’: In a tricky market, creative agencies will need to adapt
The end of Barton F. Graf isn’t a bellwether for independent creative shops but a sign that the business has only gotten tougher and creative shops, in particular, will need to adapt to survive.
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Digiday’s guide to the terms and acronyms defining the future of video
From the editors at Digiday: enjoy this handy, comprehensive (and constantly updating) glossary of the most-used terms and acronyms in the video business.
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Media
Subscriptions
How The Times of London increased digital subscribers 19% in a year
The subscription publisher has undertaken a year-long project understanding how decisions editors make impact the reader, in order to drive...
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Vertical Media
In effort to replicate House of Highlights, Bleacher Report launches B/R Gridiron
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Beyond Ads
1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue
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Sponsored
How marketers on Twitter can translate engagement into influence
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Video Anywhere
Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems
Marketing
Video Anywhere
‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports
Every campaign for certain Kellogg's-owned brands like Pringles will have esports on its media plan.
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Marketing on Platforms
Why the Drone Racing League is now airing its races on NBC and Twitter
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Transparency
As programmatic advertisers get smarter, agencies shake up the trading desk model
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Sponsored
How to lose the paywall revolution
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Transparency
WPP and Omnicom take a stand against Accenture-led audits
from Digiday Media
Modern Retail
Why Washington wants to break up Amazon, explained
More lawmakers are cracking down on Amazon's allegedly anticompetitive practices. But it's important to understand what these politicians an...
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Modern Retail
‘A slippery slope’: Amazon wants to control third-party sellers’ product pricing
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Modern Retail
Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels
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Sponsored
How mobile gaming company PeopleFun cracked the code on personalized advertising
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Modern Retail
FedEx-Amazon break up is just the beginning of a bigger fight against retail giant
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