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The Future of Work

The great sucking sound: Automation has made media buying harder

While industry folks have deliberated the man-versus-machine question, automation in the form of programmatic advertising has upended the media buying process, changing many of the jobs required to run a campaign. Machines are simply better and faster when it comes to gathering insights, testing ads, learning what works and optimizing the result. But the dirty secret of programmatic advertising is that it still requires an awful lot of people.

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