DIGIDAY+ MEMBER EXCLUSIVES
Assessing the fallout of Google’s ad tech antitrust trial
Parsing the probable, possible, and plain absurd, including what a divested entity may look like.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
Facebook’s new views metric has little impact on social strategy, publishers say
Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.
Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.
AI Briefing: Inside Accenture and Nvidia’s plan to scale AI agents for enterprise business
Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
Media buyers will be experimenting with new formats over the long weekend.
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion.
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.
Future of TV
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.
Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse.
Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
Media Buying
DOJ and Google make closing arguments in landmark adtech antitrust trial
With closing arguments made, the industry now awaits a ruling, which could come in the next few months.
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who’s left that could make a move?
Buying with bots: AI search raises the bar for tailored shopping and transparency
AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?
Podcasts
Research
They direct those behaviors at the person who wasted their time — whether it’s a boss, coworker or client.
They direct those behaviors at the person who wasted their time — whether it’s a boss, coworker or client.
On Black Friday, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from 2023. Mobile sales accounted for 55% of all online transactions, according to data platform Adobe Digital Insights. Meanwhile, in-store foot traffic was down by 3.2%, according to insights agency RetailNext — there was a more significant dip of 7% in the Midwest.
On Black Friday, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from 2023. Mobile sales accounted for 55% of all online transactions, according to data platform Adobe Digital Insights. Meanwhile, in-store foot traffic was down by 3.2%, according to insights agency RetailNext — there was a more significant dip of 7% in the Midwest.
Simple Modern unveiled Trevi, a new hydration brand for people who want better-tasting electrolyte powders but aren’t hardcore athletes.
Simple Modern unveiled Trevi, a new hydration brand for people who want better-tasting electrolyte powders but aren’t hardcore athletes.