Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?

Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite

Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

CNN takes All Access abroad to turn global reach into paying subscribers

CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.

Ad industry tallies early losses from Apple’s Safari tracking block

A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.

Welcome to Creator University: Inside the colleges building creator economy programs

As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.

Ikea’s CMO sees LLMs as the newest place a brand has to hold its line

LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches

Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”

‘An important capability for us’: PepsiCo CEO on Publicis switch

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

Media buys and mega partnerships: How the creator economy is splitting in two

From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies

Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The state of publisher audiences in the zero-click era

This State of the Industry report, sponsored by Arc XP, explores how publishers are adapting their audience acquisition, AI search and creator economy strategies as zero-click search becomes the norm. The rise of AI-powered search is changing the way audiences discover and engage with content, and that fundamental shift is requiring publishers to adapt their […]