DIGIDAY+ MEMBER EXCLUSIVES
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.
Google keeps cookies in Chrome
Media
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
The latest installment of ad tech M&A activity is leaving some industry folks surprised.
Marketing
Why gaming venture capital funding is down in Q2 2024
After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million
Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
To get why this is a big deal, it’s important to know what Google’s actually planning for third-party cookies.
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.
Future of TV
Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
Why longer videos are becoming more commonplace on YouTube
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.
Future of TV Briefing: How creators are setting themselves up for the career long haul
This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.
Media Buying
New entrants make media mix modeling faster and more accessible
Advances in cloud computing and machine learning have helped to democratize marketers’ ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media measurement.
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Media buyers were largely surprised by Peter Naylor’s sudden exit from Netflix last week. Larger forces at play are affecting streamers overall.
AI Briefing: Why eBay is adding more AI advertising tools for sellers
eBay has debuted new features for its ad platform including ways to create campaigns based on marketplace trends and search terms.
Podcasts
Research
EY and Visa’s athlete programs help former elite athletes transition into successful corporate careers after retiring from the sport.
EY and Visa’s athlete programs help former elite athletes transition into successful corporate careers after retiring from the sport.
Sephora is seeing double-digit revenue growth, and luxury conglomerates are experiencing comparatively greater boosts in Japan. But, “brands shouldn’t be scared” and chase sales in such thriving channels and markets, according to experts. This week’s executive conversations and luxury earnings prove that the brands best known for quality service and exclusivity are staying the course, reporting positive results and setting themselves up for further success.
Sephora is seeing double-digit revenue growth, and luxury conglomerates are experiencing comparatively greater boosts in Japan. But, “brands shouldn’t be scared” and chase sales in such thriving channels and markets, according to experts. This week’s executive conversations and luxury earnings prove that the brands best known for quality service and exclusivity are staying the course, reporting positive results and setting themselves up for further success.
Brands are battling for attention in Paris, and with so many eyes on the Games, some are finding out-of-the-box ways to stand out.
Brands are battling for attention in Paris, and with so many eyes on the Games, some are finding out-of-the-box ways to stand out.