Publishing in the Platform Era
‘People still buy food content’: What food media is doing right in finding sustainable models
What these publishers are doing isn’t just for covering food but can apply to any modern media business looking for growth.
Digiday Research
Digiday Research Report: The state of publisher-platform relations
For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences.
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Media
Publishing in the Platform Era
Publishers try new tacks to drum up interest in their ad platforms
Many publishers with large portfolios of titles developed ad buying platforms to encourage advertisers to spend more. Ad buyers still regard...
Marketing
The Confessions
‘I haven’t seen anyone be pregnant and a creative before’: Confessions of an agency creative director
As agencies adjust to more project-based assignments, staffers have to navigate that new reality. For one creative director, having fewer pe...
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Marketing on Platforms
Google Maps is becoming a location-ad juggernaut
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Video Anywhere
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers
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Sponsored
“Transparency is just trust”: How buyers are navigating a changing programmatic landscape
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Digiday Research: Marketers are increasingly advertising on retail sites — and not just Amazon
from Digiday Media
To grow its direct business, Nike is looking to get more out of its app users
While other retailers like Target and Walmart have consolidated the number of apps they offer in recent years, Nike has centered its app strategy around building a handful of apps to serve specifics audiences. There's Nike's main app, Nike+, to which Nike has added more features in recent years to make it easier to shop in-store. SNKRS targets sneakerheads with limited edition product drops, while Nike Train Club and Nike Run Club are marketed towards fitness fanatics who want an app to help them manage their workouts. In total, Nike has more than 170 million users across its family of apps.
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