As a communications professional, I know firsthand the impact brands have in amplifying social change. When the Supreme Court granted marriage equality last week, the Internet filled with rainbows and brands rushed to join the #LoveWins campaign. In the horrifying aftermath of the Charleston massacre, companies such as Walmart and Target did take some action by vowing to stop selling Confederate flag merchandise. But why aren’t brands as willing to support #BlackLivesMatter in the same way they are with #LoveWins?
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