Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
The Trade Desk’s CEO says the company is looking harder at M&A than ever before.
DIGIDAY @ ADVERTISING WEEK
Media
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.
Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom
The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
Marketing
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
Future of TV
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Media Buying
Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape
A recap of the sessions and insights coming out of Digiday’s Fall Media Buying Summit, which centered on AI’s impact on the media agency world.
Why Liquid Death’s media chief is determined to break away from LiveRamp
In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company.
Case for and against – sticking with a Publicis-owned LiveRamp
Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make.
Annual research reports
Podcasts
Research
This week, I checked in on how expertise is showing up at Sephora in both its brand curation and marketing strategies. Additionally, Olive Young announces big ambitions to grow across Southern California, and Skims tries to make nice after backlash to its Advent calendars.
This week, I checked in on how expertise is showing up at Sephora in both its brand curation and marketing strategies. Additionally, Olive Young announces big ambitions to grow across Southern California, and Skims tries to make nice after backlash to its Advent calendars.
Dr. Martens is updating its store fleet to appeal to the next generation of shoppers.
Dr. Martens is updating its store fleet to appeal to the next generation of shoppers.