DIGIDAY+ MEMBER EXCLUSIVES
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
OpenAI's ads program matures
Media
The Economist launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.
Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Media Buying
Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients’ creative be dynamically contextual to the shows in which they run.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Programmatic strategies for health and wellness businesses
Businesses in the health and wellness space often face challenges in reaching audiences: attention is fragmented, trust is hard to earn and engagement is difficult to capture. Traditional channels often mean balancing scale and audience quality, often sacrificing one for the other. The right programmatic strategy, however, can help health and wellness businesses reach qualified […]
The feeling that consumers will respond well to American branding is supported by data from the consumer sentiment insights company Zappi. June data shows that American product branding still resonates with around half the country, with only 16% of people having a negative association.
The feeling that consumers will respond well to American branding is supported by data from the consumer sentiment insights company Zappi. June data shows that American product branding still resonates with around half the country, with only 16% of people having a negative association.
Amazon’s earlier Prime Day this year pushed back-to-school deals into June. With that, competing retailers including Walmart and Target joined in chasing budget-focused shoppers long before school starts.
Amazon’s earlier Prime Day this year pushed back-to-school deals into June. With that, competing retailers including Walmart and Target joined in chasing budget-focused shoppers long before school starts.