Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
While Netflix’s intention was more transparency and clarity over reach methodology, marketers aren’t yet confident in how accurate it really is.
Media
AP makes its archive AI-ready to tap the enterprise RAG boom
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
Inside Reuters’ agentic AI video experiment
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.
Shopify just became the biggest company to launch a Substack newsletter
Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.
Marketing
Ride-hailing app puts social justice in drive
The company made its name by disrupting ride-hailing with a fairness-first model.
Brands and influencers are not including intellectual property clauses addressing AI in their deals
AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.
Brands and retailers are already rushing to capitalize on World Cup fever
While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.
Future of TV
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Media Buying
Brands set to cut open web display spend 30% in response to AI search
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
GSD&M gamifies its AI upskilling efforts
The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
Media agencies look to AI to reduce inclusion list toil
Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.
Annual research reports
Podcasts
Research
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.
-
TechnologyWill AI replace HR?
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.
Men are no longer passive about their grooming routines. They’re now actively buying skin care for themselves and gifting it, too. For Unilever brands such as Dove Men+Care and Axe, the business case is clear.
Men are no longer passive about their grooming routines. They’re now actively buying skin care for themselves and gifting it, too. For Unilever brands such as Dove Men+Care and Axe, the business case is clear.
Three months after opening its first U.S. store, Canadian intimates brand Knix is celebrating its first U.S. wholesale partnership.
Three months after opening its first U.S. store, Canadian intimates brand Knix is celebrating its first U.S. wholesale partnership.