Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
DIGIDAY+ MEMBER EXCLUSIVES
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Why Dentsu thinks entertainment is the next agency account up for grabs.
OpenAI's ads program matures
Media
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
Future of TV
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Media Buying
‘An important capability for us’: PepsiCo CEO on Publicis switch
Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.
Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off
Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
As agencies push agentic media future, execs work to ward off client rogue fears
Agentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Live masterclass: Cracking the CTV code across audience, creative and measurement before 2027
CTV promises precision targeting and big-screen storytelling. But when audience, creative and measurement teams work separately, the result is fragmented insights, wasted spend and metrics that don’t agree. Join this live session to see how three experts connect those pieces and build a CTV plan that holds up going into 2027’s most competitive buying windows. […]
Glossy+ Research’s holiday report found that most brands don’t plan to offer steeper discounts than in the 2025 holiday season, and bundling options may be more attractive for smaller brands that can’t absorb the costs of steep discounts.
Glossy+ Research’s holiday report found that most brands don’t plan to offer steeper discounts than in the 2025 holiday season, and bundling options may be more attractive for smaller brands that can’t absorb the costs of steep discounts.
The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons’ second-quarter earnings call on Tuesday was still unusually dour.
The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons’ second-quarter earnings call on Tuesday was still unusually dour.