Publishing in the Platform Era
Looking past Facebook’s News Feed, Insider is prioritizing 30-second views over three-second views
“If we organize ourselves around three-second views, then we’re probably going to make a lot of videos designed to get three-second views.”
The Latest
The Digiday Podcast
Bloomberg’s Justin Smith: We’re projecting 15 percent-plus revenue growth
“We saw the writing on the wall. We couldn’t count on digital advertising to bail us out every year.”
Read More
Media
-
Video Anywhere
PopSugar’s Brian Sugar on getting profitable and focusing on staying profitable
"We aren’t investing in any large video products out there where maybe someone will sponsor it. It’s built if sold."
-
Content & Commerce
Clique is using audience data to branch into product co-creation
-
Sponsored
The ultimate video management platform (VMP) cheatsheet
-
Publishing on Snapchat
PinkNews’ Benjamin Cohen: Snapchat’s profitable for us
-
Digiday Research: For some publishers, subscription products require little resources
- More Media
Marketing
-
Marketing on Facebook
‘Inherently thumb stopping’: Engagement-thirsty marketers try out Facebook 3D photos
Shortly after Facebook launched 3D photos, brands experimented with organic posts. Marketers said it was the "thumb-stopping" creative News...
-
Marketing on Platforms
Forget millennials, Gen Alpha is here (mostly)
-
Sponsored
TV viewability in the age of the distracted viewer
-
Digiday Research: What marketers pay for branded content distribution
-
Retail Revolution
‘Retailers have to be ready for it’: Visual search sits on the brink of a breakthrough
- More Marketing
Scottsdale, AZ