‘Let them try it’: Agency execs see the in-house marketing trend fading
Last year, marketers taking agency capabilities in-house elicited feelings of fear and trepidation among ad agencies.
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Pitch Decks
Pitch deck: How Politico is positioning Protocol to fill a ‘void in tech journalism’
The tech publication, which will run as a separate business from Politico, plans to cover both technology’s endemic stories as well as its effects on mature industries. It is seeking a launch figure willing to spend $1 million.
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Media
FaZe Clan CEO Lee Trink: ‘There’s nothing a young male cares about more than gaming’
"In general, there's nothing a young male cares about more than gaming. It's gaming first, and the distant second is oxygen."
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Publishing on Facebook
After ups and downs, Facebook referral traffic to publishers stabilizes
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Content & Commerce
Complex is opening an online store to sell sneakers, hoodies and more
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Sponsored
Q&A: The Weather Company on in-app bidding and the ‘watershed moment’ coming to programmatic in 2020
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Publishing on Instagram
Publishers see opportunity in Instagram Shopping
Marketing
Video Anywhere
Streaming services can’t stop showing the same ad repeatedly, putting growth at risk
The complicated streaming ad market has compounded advertisers’ frequency management problem, which could jeopardize the money flowing into...
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The Programmatic Marketer
‘We’re not going to play around’: Ad industry grapples with California’s ambiguous privacy law
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Marketing on Instagram
Influencer marketing agencies prepare for the end of the Instagram like
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Sponsored
The risks and rewards of the 2020 regulatory landscape
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‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads
from Digiday Media
To grow, Postmates looks to retail delivery
Postmates announced a new partnership with Old Navy, allowing customers to have items delivered to their door within a day. While the app has always been agnostic when it came to types of products delivered, this partnership indicates that it's further trying to differentiate itself from the food space.
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