Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

Publishers’ Q1 earnings show some promise in the digital ad market.

Amazon’s upfront debut crowns its courtship of adland

After months of tech overhauls, and data-led pitches, Amazon now adds some star-studded glamor.

Google debuts new agents, content creation tools and search features powered by generative AI

At its annual I/O developer conference, Google debuted ways to use AI for searching online and offline worlds to creating content and performing tasks. 

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.

How the NBA’s broadcast rights tussle could affect advertisers

Streaming could change the NBA advertising landscape, say media experts.

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs

Concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases.

Future of TV

Inside YouTube’s 2024 upfront pitch to advertisers

YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.

Research Briefing: Marketers are set to increase their upfront spending this year

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.

Media Buying

How indie agencies will compete with holding companies during the upfront

Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months — especially as client expectations change as a result of a far more complex market.

Influencer agencies expand their consulting services as competition grows

Social and marketing agency Socially Powerful last month added consultancy services that aim to hone in on enterprise brand and influencer marketing areas for its clients.

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?

The latest new product is Merkury for Media, which aims to place all of Dentsu’s media for clients against first-party data coming out of Merkury, a global data, identity and insights platform.


more from WorkLife
thumb
Technology
AI tools helping staff plan in-office time better

Employers and employees are looking for solutions to streamline scheduling and handle messy logistics to make in-office time more valuable.

more from Glossy
thumb
Fashion
Confessions of a founder coaxed into retail for DEI: ‘We were set up for failure’

Political and social turmoil during the pandemic created a groundswell of support for diversity, equity and inclusion back in 2020. Years later, however, DEI programs are under legal attack in U.S. courts. Now, some insiders say this has created an atmosphere of fear within private enterprise and public companies alike.  Today’s confessions subject is a brand founder caught in the crossfire: Lured into retail by today’s biggest department stores to fulfill DEI goals, only to be abandoned as the movement’s momentum has faded.

thumb
Fashion
Confessions of a founder coaxed into retail for DEI: ‘We were set up for failure’

Political and social turmoil during the pandemic created a groundswell of support for diversity, equity and inclusion back in 2020. Years later, however, DEI programs are under legal attack in U.S. courts. Now, some insiders say this has created an atmosphere of fear within private enterprise and public companies alike.  Today’s confessions subject is a brand founder caught in the crossfire: Lured into retail by today’s biggest department stores to fulfill DEI goals, only to be abandoned as the movement’s momentum has faded.

more from Modern Retail
thumb
Operations
The case for and against brand-owned resale

Some brands are mulling over whether they should launch their own resale platforms. The online secondhand market is projected to see slow yet steady growth to $91 billion by 2027.