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The Rundown: Ad buyers want original shows from Roku
Original programming could help Roku contend for a larger share of advertisers’ TV budgets, ad buyers say.
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Media
Publishing in the Platform Era
Conde Nast launches new ad program for performance marketers
The new ad units, which are both video and interactive, require a minimum spend of $20,000.
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Beyond Ads
PinkNews’ Benjamin Cohen: We’ll never be dependent on one platform
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Agency Culture
Omnicom’s Peter Sherman: We want to connect, not collapse our agencies
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Sponsored
The nine biggest marketing trends of 2019 — and how to stay ahead of them
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Subscriptions
How The Guardian is looking to boost reader donations in the US
Marketing
WTF Influencers
‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies
Rather than negotiating contracts on a per campaign basis, Kellogg's wants influencers who are open to longer-term relationships.
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The Rundown: Clients are starting to take ownership of transparency issues
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Transparency
Hertz-Accenture lawsuit highlights billing issues inside agencies
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Sponsored
Speed, scale, and personalization: Achieving the next generation of programmatic
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Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issues
Retail
Retail Revolution
As rental services rise in popularity, retailers contend with logistical challenges
Urban Outfitters this week became the latest retailer to launch a clothing rental service.
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Store of the Future
Target’s profitable same-day delivery strategy is driving digital sales
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Retail Briefing
In an Amazon vs. Walmart world, big-box retailers plot their futures
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Sponsored
Five ways publishers can unlock the power of data
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Retail Revolution
Kohl’s plans to capitalize on its Amazon returns service by targeting younger customers
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