There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around lo...
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
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SponsoredAssessing ad impact in social media -
Latest News
Special Edition
The 2023 Notebook
Click through to read this package which explores what the industry is geared up for in 2023, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.
DIGIDAY+ RESEARCH
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Media
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention - Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
- Podcast ad buyers have yet to see a slowdown
- The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
- Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
Marketing
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Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketingLerma's founder and CEO talks about the relevance of a multicultural marketing approach, the growing influence of Hispanic culture and more.
- Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
- How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
- Why advertisers are still making space for experimental budgets even with economic uncertainty
- Marketers move beyond the basics of ChatGPT with new tools
Future of TV
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Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launchThis week’s Future of TV Briefing looks at the state of advertisers' adoption of YouTube Shorts as the platform prepares to share ad revenue...
- Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
- Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
- Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
- How YouTube is calculating creators’ ad-revenue shares for Shorts
more from
Modern Retail
Operations
Why CPG giants are expanding their popular brands into new categoriesSnacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories.
Operations
Why CPG giants are expanding their popular brands into new categoriesSnacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories.
more from
Glossy
Fashion
Weekend Briefing: Tiffany’s new direction has drawn criticism, but LVMH is happyTiffany & Co. has been a major success for its new parent company, LVMH. But last week, some of its moves drew criticism. Elsewhere, layoffs continued to hit major fashion retailers, and the Swedish-American brand Blk Dnm announced it's rebranding as luxury — which may be a dangerous path to tread.
Fashion
Weekend Briefing: Tiffany’s new direction has drawn criticism, but LVMH is happyTiffany & Co. has been a major success for its new parent company, LVMH. But last week, some of its moves drew criticism. Elsewhere, layoffs continued to hit major fashion retailers, and the Swedish-American brand Blk Dnm announced it's rebranding as luxury — which may be a dangerous path to tread.
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WorkLife
Culture
What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials?Increasingly people – especially Gen Zers – are looking at giving up the booze entirely with a glass-half-full attitude. We look at how this so-called "damp drinking" movement will change engrained work cultures. The post What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials? appeared first on WorkLife.
Culture
What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials?Increasingly people – especially Gen Zers – are looking at giving up the booze entirely with a glass-half-full attitude. We look at how this so-called "damp drinking" movement will change engrained work cultures. The post What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials? appeared first on WorkLife.