The Trump presidency

The definitive guide to what’s in and out (so far) in Trump’s second presidential term

President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.

Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV

This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.

Will news publishers see another ‘Trump bump’ in Trump’s second term?

Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.

Annual research reports

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.

Media

As ‘recessionposting’ enters overdrive, creators are taking steps to dodge potential blowback

Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

How kid-rearing tips are helping Willa Bennett reignite legacy media brands

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Marketing

Robot looking at data. representing data being looked at in data clean rooms.

What’s the future of data collaboration platforms?

Agency holding companies spent big last quarter, bringing the future of such technologies into question.  

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

In the CTV race, LG Ad Solutions starts at the home screen

LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.

Future of TV

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.

Media Buying

How Merkle streamlined its offerings to fit Dentsu’s mission in the last year

Merkle president Pete Stein has streamlined Merkle to focus on three areas: CRM and loyalty, content and commerce, and data and analytics. He’s also brought in new leadership.

Media agency performance analysis

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further.

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.


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