Special Edition
The 2023 Notebook

Click through to read this package which explores what the industry is geared up for in 2023, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.

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Why Australian pet brand Dog by Dr Lisa is entering the U.S. market

The market size and spending power of American shoppers are tempting for several brands hoping to scale their business. For Dog by Dr Lisa, the sheer size of the pet market and the desire to become a global brand were some of the factors that attracted the brand to the country.  

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