DIGIDAY+ MEMBER EXCLUSIVES
Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.
AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
The year the memes took over reality – and marketing followed
Subcultures aren’t niche anymore — they’re the culture. And for marketers, that changes everything.
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.
Marketing Briefing: The case for and against Omnicom acquiring IPG
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.
Future of TV
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.
Media Buying
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads.
Omnicom and IPG acquisition could lead to bigger AI investments — and maybe rewards
Omnicom CEO John Wren and IPG CEO Philippe Krakowsky said the plan is to pool resources for bigger AI investments.
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies
Podcasts
Research
Corporate diversity, equity and inclusion programs came under fire in 2024. Here are the biggest stories and developments related to DEI this year.
Corporate diversity, equity and inclusion programs came under fire in 2024. Here are the biggest stories and developments related to DEI this year.
On Friday, a panel of judges upheld the ruling that TikTok must sell to an American company before January 19 or be banned from the U.S. app store. This week, Glossy surveyed more than a dozen beauty execs, marketing professionals and agency leaders for a detailed account of how the industry will respond if, and when, it takes effect.
On Friday, a panel of judges upheld the ruling that TikTok must sell to an American company before January 19 or be banned from the U.S. app store. This week, Glossy surveyed more than a dozen beauty execs, marketing professionals and agency leaders for a detailed account of how the industry will respond if, and when, it takes effect.
Shopify’s latest product updates are designed to scale with businesses of any size or complexity. But Shopify’s vp of product Carl Rivera spoke with Modern Retail about what these updates mean for enterprise retailers in particular.
Shopify’s latest product updates are designed to scale with businesses of any size or complexity. But Shopify’s vp of product Carl Rivera spoke with Modern Retail about what these updates mean for enterprise retailers in particular.