Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Media Buying Briefing: Overheard at the Media Buying Summit

Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused

WTF is the Justice Department’s ad tech antitrust case against Google?

Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case

Google is facing a potential breakup; what are the likely outcomes?

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome

After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

Platforms, not regulators, are driving data privacy enforcement

Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals

This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals.

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

Publishers’ use of YouTube remains strong, but TikTok’s place in publishers’ video-focused social media strategies is growing stronger.

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations.

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy 

WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol.

Marketers are not won over by new AI-powered search tools

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance.

Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.

A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger

This latest upfront cycle served as “a reset year” for streaming ad pricing, the agency investment chief said on the Digiday Podcast.

Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.

AI revolution creates demand for hot new job: AI librarian

Hiring managers are attracting professionals like librarians and actuaries who have experience with data and can be taught the necessary AI skills.

Agency execs balance automation and strategy with new ad formats

Media agency execs asserted the need for brand and performance to remain equally important, while discussing AI, measurement, retail media networks and the creator economy.

Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’

The IP address may not be long for this world, but log-in rates are more encouraging than initially hoped for.

In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building

How Disney is nearing its goal to automate 75% of ad sales by 2027

From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game

Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report

Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact

Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing