Currently in an experimental phase, Tastemade is the first publisher to sign on and the brand that is funding this ad experiment is corn chi...
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.
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Member ExclusiveHow the future of TV and streaming has been reshaped so far by 2020 -
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Latest News
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Member ExclusiveHow the future of TV and streaming has been reshaped so far by 2020
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Member ExclusiveFrom pop-ups to public space: How retail is gearing up for a revival
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Member ExclusiveWhat Mirror got right leading up to its acquisition by Lululemon
DIGIDAY VIDEO
‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events
With 50% of the company’s revenue coming from events, VentureBeat's Gina Joseph said that events in their virtual form are still a significa...
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Member ExclusiveHow Crocs is keeping its marketing strategy active on social
Digiday+ Talks: How to Create a TikTok Content Strategy
Digiday+ Talks: How to Create a TikTok Content Strategy
We'll be joined by Soyoung Kang, CMO for EOS, to go into the weeds on creating a TikTok content strategy, including how TikTok ranks ads, what to know about TikTok’s audience and more. Digiday+ members can join us live on July 7 beginning at 10 a.m. ET.
Media
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Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade - As publishers clean up automated supply chains, education-title Chegg cut ad resellers and saw no negative impact on revenue
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Member ExclusiveThe Facebook ad boycott could help publishers swing the pendulum back to context
- Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying
- How Substack has spawned a new class of newsletter entrepreneurs
Marketing
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‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a stingThe latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content t...
- As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
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Member Exclusive‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
- ‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
- Beyond remote work: Bringing serendipity back to the office
Future of TV
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Member ExclusiveHow the future of TV and streaming has been reshaped so far by 2020The first half of 2020 saw streaming viewership surge, the remaking of TV's upfront market, production shut down and Quibi's debut.
- Showing them the money: Instagram’s IGTV is becoming YouTube stars’ alternative platform of choice
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Member ExclusiveAs coronavirus restrictions lift, show makers prepare a gradual return to production
- Twitch moves deeper into TV-like programming (with interactivity)
- TV ad dollars expected to drop in 2020, while streaming’s share set to rise
Take the Digiday Diversity Survey
Take the Digiday Diversity Survey
We're asking for your help for a wide-ranging research project about work and race. In this survey, we want to know about the makeup of executive teams, your experiences with racism and injustice at work, and diversity issues. This survey is completely anonymous.
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Modern Retail
Startups
Modern Retail Talks: How Neighborhood Goods is strategizing store reopenings
For the inaugural episode of our new and improved Modern Retail Talk series -- where we feature a new founder/retail expert every week to discuss a specific issue pertinent to the new reality we're all living in -- Modern Retail (digitally) sat down with co-founder and CEO Matt Alexander about how the company is strategizing its reopening, and what it's learned over the last few month.
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Member ExclusiveWhat Mirror got right leading up to its acquisition by Lululemon
Startups
Modern Retail Talks: How Neighborhood Goods is strategizing store reopenings
For the inaugural episode of our new and improved Modern Retail Talk series -- where we feature a new founder/retail expert every week to discuss a specific issue pertinent to the new reality we're all living in -- Modern Retail (digitally) sat down with co-founder and CEO Matt Alexander about how the company is strategizing its reopening, and what it's learned over the last few month.
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From pop-ups to public space: How retail is gearing up for a revival
Retail’s revival is dependent on more than stores requiring face masks, providing sanitizer and establishing more stringent cleaning guidelines. One-time shopping destinations now need to re-earn their status by offering a vibrant experience, within reason.
Member Exclusive
From pop-ups to public space: How retail is gearing up for a revival
Retail’s revival is dependent on more than stores requiring face masks, providing sanitizer and establishing more stringent cleaning guidelines. One-time shopping destinations now need to re-earn their status by offering a vibrant experience, within reason.
DEEP DIVES
Deep Dive: Amazon strategies
Deep Dives: Amazon Strategies is a survival guide packed with of videos, presenter’s decks and key takeaways from our Amazon Strategies Virt...