Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions.
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SponsoredAssessing ad impact in social media -
Latest News
Special Edition
The 2023 Notebook
Click through to read this package which explores what the industry is geared up for in 2023, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.
DIGIDAY+ RESEARCH
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Media
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How newsroom unions intervene when members get laid off - Despite Q1’s slow start, publishers are bullish about events revenue for 2023
- Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
- Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
- Podcast ad buyers have yet to see a slowdown
Marketing
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WTF is the global privacy control?Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on...
- Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
- Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
- How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
- Why advertisers are still making space for experimental budgets even with economic uncertainty
Future of TV
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Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launchThis week’s Future of TV Briefing looks at the state of advertisers' adoption of YouTube Shorts as the platform prepares to share ad revenue...
- Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
- Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
- Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
- How YouTube is calculating creators’ ad-revenue shares for Shorts
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Why Australian pet brand Dog by Dr Lisa is entering the U.S. marketThe market size and spending power of American shoppers are tempting for several brands hoping to scale their business. For Dog by Dr Lisa, the sheer size of the pet market and the desire to become a global brand were some of the factors that attracted the brand to the country.
Operations
Why Australian pet brand Dog by Dr Lisa is entering the U.S. marketThe market size and spending power of American shoppers are tempting for several brands hoping to scale their business. For Dog by Dr Lisa, the sheer size of the pet market and the desire to become a global brand were some of the factors that attracted the brand to the country.
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How Canada Goose is responding to inflation, lowered spendingThe company's retail sales are continuing to decline, and its factory production is dropping, as well. Canada Goose had been hoping China would be a saving grace for its bottom line as the U.S. economic situation worsened, but disruptions from Covid-19 starting in December have made China a difficult market, as well.
Fashion
How Canada Goose is responding to inflation, lowered spendingThe company's retail sales are continuing to decline, and its factory production is dropping, as well. Canada Goose had been hoping China would be a saving grace for its bottom line as the U.S. economic situation worsened, but disruptions from Covid-19 starting in December have made China a difficult market, as well.
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WTF is learning quotient – and why it matters nowWith generative AI advanced enough to produce eerily-human text responses, and other related foundational models now able to create music, art, and code, is it time to turn the page on traditional education? The post WTF is learning quotient – and why it matters now appeared first on WorkLife.
Technology
WTF is learning quotient – and why it matters nowWith generative AI advanced enough to produce eerily-human text responses, and other related foundational models now able to create music, art, and code, is it time to turn the page on traditional education? The post WTF is learning quotient – and why it matters now appeared first on WorkLife.