Limited Series
Future of TV series

This video series explores the state of the streaming ad industry.

Media

How publishers are experimenting with Reddit — even without a formal publisher program

While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.

AI safety guardrails

AI Briefing: How state governments and businesses are addressing AI deepfakes

New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season.

Media Briefing: The 2024 media glossary, pt. 2

In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content.

Special Edition
The third-party cookie primer

This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.

Marketing

The cases for and against the CMO role

With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies and an outdated figurehead for others.

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. In this report, Hyundai, eBay, Duolingo and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.

Ryan Burns, Head of Strategy at Sam's Club Member Access Platform (MAP

Why Sam’s Club’s ad platform is banking on member data to attract advertisers

With an estimated 600 locations in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.

Future of TV

The feature image is an illustration of people sitting in front of a TV watching sports.

Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports

This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

This week’s Future of TV Briefing takes a visual look at the state of streaming ads.

Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide

This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.

Media Buying

Attention metrics step forward in guidelines — as their value is questioned

The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings. 

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.

Why Washington State is investing in a new kind of voter education campaign

The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent.


more from WorkLife
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Talent
As gig work defies iffy economic outlook, HR leaders look to reshape policies

The continued appeal of gig work has the attention of HR leaders, who find themselves competing with opportunities that tick so many boxes for job seekers. 

more from Glossy
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Fashion
Designer Christian Cowan on embracing ‘the hustle and strategy behind growing a brand that survives’

A Central Saint Martins alum and one-time CFDA/Vogue Fashion Fund finalist, designer Christian Cowan founded his namesake brand in 2017 after Lady Gaga’s support thrust him into the spotlight. Today, the London native who now resides in NYC is well-known for his fun, attention-grabbing designs. They’ve been selling at retailers including Saks Fifth Avenue since Cowan became serious about growing the business.

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Fashion
Designer Christian Cowan on embracing ‘the hustle and strategy behind growing a brand that survives’

A Central Saint Martins alum and one-time CFDA/Vogue Fashion Fund finalist, designer Christian Cowan founded his namesake brand in 2017 after Lady Gaga’s support thrust him into the spotlight. Today, the London native who now resides in NYC is well-known for his fun, attention-grabbing designs. They’ve been selling at retailers including Saks Fifth Avenue since Cowan became serious about growing the business.