Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms.
The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
Marketers are confused by tech vendors', well, marketing as the requirement for complexity grows
Latest News
DIGIDAY+ RESEARCH
Member Exclusive
Digiday+ Research: Publishers stick with 2020 revenue priorities, meh on the metaverse and emerging tech
Publishers have returned to their pre-pandemic revenue priorities of direct-sold, subscriptions and branded content. And they have little us…
Member Exclusive
Digiday+ Research: Publishers stick with 2020 revenue priorities, meh on the metaverse and emerging tech
Publishers have returned to their pre-pandemic revenue priorities of direct-sold, subscriptions and branded content. And they have little us…
Media
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Inside Hearst UK’s multi-pronged approach to third-party cookie replacements - Out of home fights for greater ad share as it cites better value on action taken by consumers
- The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2
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Member ExclusiveMedia Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
- The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
Marketing
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Member ExclusiveMarketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housingDigiday caught up with Hiroki Asai to chat about the changes as well as Airbnb’s approach to marketing.
- The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
- How the layoffs at Upcomer show the challenges of public ownership in esports media
- ‘A lot of investment and commitment’: Manchester City ramps up esports efforts
- Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
Future of TV
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A Q&A with Google’s Tim Craycroft about YouTube’s upfront pitch and ad product plansGoogle’s vp of product for YouTube, display, video and app ads Tim Craycroft fielded questions about the digital video platform’s CTV ad pit...
- WTF is the TV upfront?
- ‘The opportunity has never been bigger’: How the creator economy has opened options for creators to profit from their intellectual property
- The Rundown: Disney crosses 205 million total streaming subscriptions as Disney+’s quarterly subscriber growth surpasses rival streamers
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Member ExclusiveFuture of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market
more from
Modern Retail
Startups
DTC Briefing: Why Andie is sticking to pop-ups for new store openingsAs direct-to-consumer brands rush to sign leases, swimwear brand Andie is taking a more methodical approach. The swimwear brand has two pop-ups in the works – one in Sag Harbor that opened at the beginning of the month, and another in Berkeley that’s scheduled to open on May 27," “It’s still early for us in our retail journey, and I think there’s a lot for us to learn,” founder Melanie Travis said. The post DTC Briefing: Why Andie is sticking to pop-ups for new store openings appeared first on Modern Retail.
Startups
DTC Briefing: Why Andie is sticking to pop-ups for new store openingsAs direct-to-consumer brands rush to sign leases, swimwear brand Andie is taking a more methodical approach. The swimwear brand has two pop-ups in the works – one in Sag Harbor that opened at the beginning of the month, and another in Berkeley that’s scheduled to open on May 27," “It’s still early for us in our retail journey, and I think there’s a lot for us to learn,” founder Melanie Travis said. The post DTC Briefing: Why Andie is sticking to pop-ups for new store openings appeared first on Modern Retail.
more from
Glossy
Beauty
Beauty & Wellness Briefing: Beauty’s collab culture has taken over the nail category As beauty collabs have stretched far beyond the makeup category, nail-care collabs are becoming as common as those for eyeshadow.
Beauty
Beauty & Wellness Briefing: Beauty’s collab culture has taken over the nail category As beauty collabs have stretched far beyond the makeup category, nail-care collabs are becoming as common as those for eyeshadow.
more from
Worklife
Culture
Badly managed RTO plans will fuel a ‘well-being crisis,’ doctors warnWhile people's mental health has suffered in general over the past two years, the return to office is adding some new stressors to the mix. The post Badly managed RTO plans will fuel a ‘well-being crisis,’ doctors warn appeared first on WorkLife.
Culture
Badly managed RTO plans will fuel a ‘well-being crisis,’ doctors warnWhile people's mental health has suffered in general over the past two years, the return to office is adding some new stressors to the mix. The post Badly managed RTO plans will fuel a ‘well-being crisis,’ doctors warn appeared first on WorkLife.