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Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and mornings
Marie Claire’s Nikki Ogunnaike shares her 6:30 a.m. routine, screen habits, and how she manages a day full of meetings.
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.
WTF is AI slop doing to warp media metrics?
AI slop is proliferating at an alarming rate and distorting programmatic ad buys.
Marketing
‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty
As the ad industry returns to the rosé-soaked Riviera for Cannes Lions, agencies are navigating economic uncertainty.
Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles
While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture.
Pitch deck: Here’s how Amazon has been selling its DSP so far this year
The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.
Future of TV
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.
An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market.
Media Buying
Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
GroupM’s been replaced by WPP Media. But questions over the agency’s future remain, including how it’s leveraging AI and whether more clients are at risk of leaving.
‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
The disruption of AI flares up adland’s decades-old concerns around disintermediation.
Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come
Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era.
Annual research reports
Podcasts
Research
Principals at two agencies extol the virtues of minimal staffing and maximum use of freelance as a means of flexibility.
Principals at two agencies extol the virtues of minimal staffing and maximum use of freelance as a means of flexibility.
Benefit Cosmetics is blending brand storytelling with AI, using tools like WhatsApp and OpenAI-powered chat to personalize beauty at scale, without losing its signature voice.
Benefit Cosmetics is blending brand storytelling with AI, using tools like WhatsApp and OpenAI-powered chat to personalize beauty at scale, without losing its signature voice.
For the first time, Amazon Prime Day will span four days — a move expected to boost sales for the platform’s millions of online merchants. But shoppers and sellers are approaching the event with more caution and calculation than in years past.
For the first time, Amazon Prime Day will span four days — a move expected to boost sales for the platform’s millions of online merchants. But shoppers and sellers are approaching the event with more caution and calculation than in years past.