As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up t...
Horizon Media jumps into the burgeoning B2B media agency space
As the threat of recession looms, more companies are improving their B2B marketing chops. Media agencies are taking notice and stepping up their efforts to serve them.
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Click through to experience Digiday Media's special project that reports on how the creator economy is evolving, from agency-publisher relationships to how the digital fashion world is being built with influencers focused on creating a diverse virtual landscape.
DIGIDAY+ RESEARCH
Member Exclusive
Digiday+ Research: Agencies are more likely to use Instagram for clients, but it loses brand-building clout
Agencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the…
Member Exclusive
Digiday+ Research: Agencies are more likely to use Instagram for clients, but it loses brand-building clout
Agencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the…
Media
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Horizon Media jumps into the burgeoning B2B media agency space - Digiday DealBook: Trump’s media company hits acquisition snags, Meta launches Meta Pay, Netflix makes inroads on ad-based subscriptions and more
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Member ExclusiveMedia Buying Briefing: Court Avenue’s Kenny Tomlin explains how the network will grow in a recession
- BuzzFeed boasts confidence in its diversified business seven months after going public
- For many influencers, speaking out on Roe v. Wade is an obvious choice
Marketing
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Member ExclusiveDigiday+ Research: Agencies are more likely to use Instagram for clients, but it loses brand-building cloutAgencies are more likely to post on Instagram on behalf of their clients than Facebook, Digiday+ Research found. But agencies also said the...
- Confessions of a sustainability advocate: ‘We’re dusting when the building is falling down’
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Member ExclusiveMarketing Briefing: ‘In on the joke’: Actor Jon Hamm on what’s right for him as a pitchman, how he works with brands
- ‘If someone wants to hate us for that, I’ll welcome it’: Misfits Gaming CEO Ben Spoont debriefs on esports industry’s muted Roe response
- Why gut health soda brand Poppi aims to ‘saturate’ New York City with OOH ads as it targets Gen Z, millennials
Future of TV
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Member ExclusiveFuture of TV Briefing: How the future of TV is shaping up so far in 2022This week’s Future of TV Briefing recaps the first half of 2022 for the TV, streaming and digital video industry and what it may portend for...
- GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started
- How short-form video creators like TikTok stars are playing the revenue diversification long game
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Member ExclusiveFuture of TV Briefing: How TikTok took over VidCon in 2022
- ‘It’s a love-hate relationship’: VidCon’s Gen Z attendees sound off on TikTok, YouTube, Instagram, TV and streaming
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Modern Retail
Startups
Brooklinen’s retail expansion aims for neighborhood appealThis summer, the brand opened three high-end linens and housewares stores in strategically selected neighborhoods in Portland, Santa Monica and Philadelphia, joining existing locations in SoHo and Williamsburg. So far, the expansions are helping to grow sales, with an average of one in three in-store customers make a purchase, plus boosts in online sales. The post Brooklinen’s retail expansion aims for neighborhood appeal appeared first on Modern Retail.
Startups
Brooklinen’s retail expansion aims for neighborhood appealThis summer, the brand opened three high-end linens and housewares stores in strategically selected neighborhoods in Portland, Santa Monica and Philadelphia, joining existing locations in SoHo and Williamsburg. So far, the expansions are helping to grow sales, with an average of one in three in-store customers make a purchase, plus boosts in online sales. The post Brooklinen’s retail expansion aims for neighborhood appeal appeared first on Modern Retail.
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Glossy
Beauty
Beauty & Wellness Briefing: Companies confront the reality of providing abortion accessBusinesses that don't have the pockets of an LMVH, Ulta Beauty or Unilever certainly run the legal risk if they share statements on social media channels or their websites. But at the same time, smaller- to medium-sized businesses are often disruptors, especially in beauty.
Beauty
Beauty & Wellness Briefing: Companies confront the reality of providing abortion accessBusinesses that don't have the pockets of an LMVH, Ulta Beauty or Unilever certainly run the legal risk if they share statements on social media channels or their websites. But at the same time, smaller- to medium-sized businesses are often disruptors, especially in beauty.
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Worklife
Talent
‘Treating everyone as individuals at scale’: How companies are adopting flexible benefits packagesAt a time when companies are increasingly needing to be all things to all people, more are offering “choose-your-own” benefits packages. The post ‘Treating everyone as individuals at scale’: How companies are adopting flexible benefits packages appeared first on WorkLife.
Talent
‘Treating everyone as individuals at scale’: How companies are adopting flexible benefits packagesAt a time when companies are increasingly needing to be all things to all people, more are offering “choose-your-own” benefits packages. The post ‘Treating everyone as individuals at scale’: How companies are adopting flexible benefits packages appeared first on WorkLife.