Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze.
Member Exclusive
Finance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic.
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‘Make bold moves’: How Allure is using its platform to challenge the outdated standards in beauty
Through the pandemic, seismic shifts have occurred in how brands can interact with customers. So beauty magazines, like Allure, have stepped…
‘Make bold moves’: How Allure is using its platform to challenge the outdated standards in beauty
Through the pandemic, seismic shifts have occurred in how brands can interact with customers. So beauty magazines, like Allure, have stepped…
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Media
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Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation - TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House
- ‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
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Member ExclusiveFinance is the new marketing: Why some ad tech companies are paying publishers early
- ‘Off the field business’: Sports is still shaky but sports business publications see a lucrative play
Marketing
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Member Exclusive‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business modelsTo survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.
- ‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser
- ‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
- ‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
- Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
Future of TV
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‘There is a battle going on’: TikTok-Instagram rivalry for creators heating upTikTok and Instagram are in the throes of an all out battle for creators' content and both are spending aggressively to come out on top.
- ‘Fragmentation is a pain in the ass’: Proliferation of free, ad-supported streaming services causing headaches for media companies
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Member ExclusiveTV networks begin to signal willingness to prioritize streaming over linear
- ‘Anything that will jump-start the market’: TV networks, agencies discuss upfront ‘share’ deals to address advertiser commitment issues
- YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers
DEEP DIVES
Deep Dive: How to master Amazon advertising in the new normal
Mastering an Amazon advertising strategy has never been more critical for brands than it is now. In March, the pandemic rapidly converted a...
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