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Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
At Cannes the ad industry comes to terms with its entertainment ambitions.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base
The idea is to change peoples’ minds about what the latest DOOH activations can accomplish, and to distance OOH from other legacy media.
WTF is sell-side decisioning?
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
Marketing
Cannes Briefing: A sunburned reckoning
Before you even see the beach, there’s a different kind of friction at Cannes Lions this year: immigration protocols, risk memos and quiet absences.
Meet the man behind Cannes Lions’ most exclusive parties
Unik Ernest doesn’t fit the mold of Cannes’ archetypal power broker. But spend five minutes at one of his parties and it becomes clear why he is.
AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.
Future of TV
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is complicating price negotiations in this year’s TV and streaming ad upfront market.
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award.
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
Media Buying
Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage of the inventory.
Amazon and Roku kick off Cannes Lions with DSP tie-up
The integration lets advertisers access 80 million households across Roku and Fire TV platforms.
Media Buying Briefing: How Acadia is winning over creative work as well as media
Brands are ditching creative agencies by forming social creative content and messaging with media-side shops.
Annual research reports
Podcasts
Research
The industry seems to be embracing a new disconnect between job seekers and employers. It’s neither a talent market nor employer market.
The industry seems to be embracing a new disconnect between job seekers and employers. It’s neither a talent market nor employer market.
Pitti Immagine Uomo, the menswear trade show held twice a year in Florence, kicked off this week. And this year is continuing a trend that began in 2024: Pitti is becoming more international every year.
Pitti Immagine Uomo, the menswear trade show held twice a year in Florence, kicked off this week. And this year is continuing a trend that began in 2024: Pitti is becoming more international every year.
With its recent announcements at its annual Performance Marketing Summit and Cannes, Meta seems focused on continuing to get advertisers to trust its AI tools, while also promising to give them more control.
With its recent announcements at its annual Performance Marketing Summit and Cannes, Meta seems focused on continuing to get advertisers to trust its AI tools, while also promising to give them more control.