Transparency
Blockchain buzz among advertisers starts to fizzle
There’s a growing sense among advertisers that there are few blockchain firms in the market with a genuine product.
The Digiday Podcast
Hodinkee’s Ben Clymer: Flipping from advertising to commerce revenue is difficult
“When we write a story on anything, it will move the needle in sales.”
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Media
Video Anywhere
Sky Media turns to YouTube show to drive non-TV viewers
After buying multichannel network Diagonal View 18 months ago, Sky is creating more branded content fit for social media.
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Digiday+
Video Briefing: Disney’s streaming ambitions will dent an existing, lucrative revenue stream
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Sponsored
Beating ad fraud before it starts
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Content & Commerce
Hodinkee’s Ben Clymer: Flipping from advertising to commerce revenue is difficult
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Digiday+
Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video
Marketing
Digiday+
Digiday Research: Social media platforms are losing traction with content marketers
Just under half of marketers say that social media platforms are their preferred channel for content marketing campaigns.
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