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‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).
OpenAI's ads program matures
Media
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Marketing
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI’s ChatGPT ads have a measurement catch-22
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.
Future of TV
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Media Buying
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.
As AI slop spreads, Pixability offers a way to root it out on YouTube
All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there’s a new way to root it out?
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Live session: How CTV has grown into a performance marketing engine
Many marketers still look to CTV for reach, not performance. But as attribution improves and cross-device tracking matures, CTV is evolving from an awareness-only screen into a powerful full-funnel marketing engine that drives measurable performance. On Wednesday, Oct. 14 at 10 a.m. ET, join Neha Saxena, vice president of marketing at Affinity Global, Jeremy Straight, […]
Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.
Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald’s on the defensive.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald’s on the defensive.