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Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?
Media
Urban Outfitters shifts its influencer strategy from reach to participation
Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.
In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.
Marketing
Why Edward Jones’ agentic AI trial comes with limits
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
Future of TV
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Media Buying
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.
Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
Reddit has carved out an upper funnel niche for brand advertisers
The platform’s rapidly growing ads business has attracted brands like JCPenney hoping to reach its specialist communities with upper-funnel messaging.
Annual research reports
Podcasts
Research
This week, I checked in on the beauty brands and consumers tapping into CBK’s ‘90s style — and the brewing pushback. Additionally, Charlotte Tilbury shakes up its C-suite, and Summer Fridays expands to fragrance.
This week, I checked in on the beauty brands and consumers tapping into CBK’s ‘90s style — and the brewing pushback. Additionally, Charlotte Tilbury shakes up its C-suite, and Summer Fridays expands to fragrance.
During an investor meeting that Target hosted at its Minneapolis headquarters on Tuesday, senior leaders made the case for how exactly the company plans to reclaim its merchandising authority in key areas like food, beauty and more.
During an investor meeting that Target hosted at its Minneapolis headquarters on Tuesday, senior leaders made the case for how exactly the company plans to reclaim its merchandising authority in key areas like food, beauty and more.