Virtual fashion has been hovering on the margins of the industry for years now, but like many things, the pandemic helped speed its movement into the mainstream. In the last year alone, big influencers have made virtual fashion a more widely known concept and big brands have started experimenting with it in a more visible way. While still marginal to the overall industry, fashion insiders from a variety of brands believe it’s only a matter of time before virtual clothes turn into a very real trend.