Media

Publisher strategies: How publishers are optimizing revenue streams

Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision to turn the flagship BuzzFeed site into an AI-driven technology and media company.

AI Briefing: Enterprise AI has some growing up to do

Executives buying and selling generative AI to companies say enterprise adoption is still very much in its nascent stage.

Marketing

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

TikTok’s future in the U.S. is uncertain thanks to renewed ban efforts. Still, marketers remain undeterred for now.

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest. 

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary.

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.

Media Buying

The header image features an illustration with a dollar bill that has the Snapchat logo in the center.

Snowflake and Snap partner to integrate clean rooms with conversions API

The companies are developing ways for advertisers to build privacy-enhancing technologies without losing security or signals.

How indie agency Within won over Foot Locker as its AOR for North America

Performance branding company Within beat out a holding company shop to win media agency of record in North America for Foot Locker.

Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals

The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding.


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Fashion
Weekend Briefing: Prepare for a wave of luxury fashion house feature films

Luxury brands are already the subject of feature films and prestige television series — like the 2021 film “The House of Gucci” and the 2018 TV show “The Assassination of Gianni Versace.” But increasingly, they’re also getting involved behind the scenes by producing films.

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Fashion
Weekend Briefing: Prepare for a wave of luxury fashion house feature films

Luxury brands are already the subject of feature films and prestige television series — like the 2021 film “The House of Gucci” and the 2018 TV show “The Assassination of Gianni Versace.” But increasingly, they’re also getting involved behind the scenes by producing films.