DIGIDAY+ MEMBER EXCLUSIVES
‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Annual research reports
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.
Media
What now for TikTok creators after the latest ban delay, with Alyssa McKay
If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.
‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains
March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation.
The real AI challenge for WPP isn’t scale, it’s control
Daniel Hulme, WPP’s chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.
Marketing
Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.
Temu’s tariff-induced ad retreat opens a window for retail rivals
Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it’s pulling back due to tariff pressure.
‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Brands are increasingly feeling the impact of President Trump’s tariffs. Here’s how the viral brand Bogg Bag is navigating the changes.
Future of TV
Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.
Media Buying
Inside WPP’s $150 million InfoSum purchase
InfoSum’s ‘data bunker’ is now front and center of the GroupM-led effort to turn around WPP’s fortunes.
How Google is using the cloud to pitch creative AI tools
Cloud Next 2025 showed how the giant wants AI to join creative departments.
Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations.
Podcasts
Research
Are your employees struggling with employee benefits? AI can streamline access, boosting productivity and retention.
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LeadershipWTF is 'boreout'?
Are your employees struggling with employee benefits? AI can streamline access, boosting productivity and retention.
Despite LuisaViaRoma deputy CEO Bradley Carbone’s background in streetwear at Complex and Adidas, LuisaViaRoma is consciously leaning toward a different type of luxury, one that’s more elevated, quieter and subtler than the logo-driven trends of the last decade.
Despite LuisaViaRoma deputy CEO Bradley Carbone’s background in streetwear at Complex and Adidas, LuisaViaRoma is consciously leaning toward a different type of luxury, one that’s more elevated, quieter and subtler than the logo-driven trends of the last decade.
As marketers eye performance levers and lower-funnel investments, ad spending on Amazon is rising further.
As marketers eye performance levers and lower-funnel investments, ad spending on Amazon is rising further.