Special Edition
The 2023 Notebook

Click through to read this package which explores what the industry is geared up for in 2023, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.

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Operations
Why CPG giants are expanding their popular brands into new categories

Snacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories. 

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Operations
Why CPG giants are expanding their popular brands into new categories

Snacking has somewhat become a small luxury for inflation-weary shoppers who’ve held back their spending habits. CPG brands, eyeing the opportunity to gain more share of shoppers’ snacking budgets, are now increasingly bringing some of their well-known brands into new categories. 

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Fashion
Weekend Briefing: Tiffany’s new direction has drawn criticism, but LVMH is happy

Tiffany & Co. has been a major success for its new parent company, LVMH. But last week, some of its moves drew criticism. Elsewhere, layoffs continued to hit major fashion retailers, and the Swedish-American brand Blk Dnm announced it's rebranding as luxury — which may be a dangerous path to tread.

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Fashion
Weekend Briefing: Tiffany’s new direction has drawn criticism, but LVMH is happy

Tiffany & Co. has been a major success for its new parent company, LVMH. But last week, some of its moves drew criticism. Elsewhere, layoffs continued to hit major fashion retailers, and the Swedish-American brand Blk Dnm announced it's rebranding as luxury — which may be a dangerous path to tread.

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Culture
What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials?

Increasingly people – especially Gen Zers – are looking at giving up the booze entirely with a glass-half-full attitude. We look at how this so-called "damp drinking" movement will change engrained work cultures. The post What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials? appeared first on WorkLife.

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Culture
What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials?

Increasingly people – especially Gen Zers – are looking at giving up the booze entirely with a glass-half-full attitude. We look at how this so-called "damp drinking" movement will change engrained work cultures. The post What do Gen Z-led sober curiosity and the ‘damp’ lifestyle movement mean for work socials? appeared first on WorkLife.