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Digiday Research Report: The state of publisher-platform relations

For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences. 

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To grow its direct business, Nike is looking to get more out of its app users

While other retailers like Target and Walmart have consolidated the number of apps they offer in recent years, Nike has centered its app strategy around building a handful of apps to serve specifics audiences. There's Nike's main app, Nike+, to which Nike has added more features in recent years to make it easier to shop in-store. SNKRS targets sneakerheads with limited edition product drops, while Nike Train Club and Nike Run Club are marketed towards fitness fanatics who want an app to help them manage their workouts. In total, Nike has more than 170 million users across its family of apps.

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