Media

IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be.

Media Briefing: Publishers’ Q3 earnings show a return to owned and operated

Publishers’ Q3 earnings reveal another tough quarter with some moderate improvements.

Two execs are out at Betches Media after LBG Media acquisition

Betches Media’s CRO and an HR exec are out, less than a month after the company was acquired by LADbible owner LBG Media for $24 million.

Marketing

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Perhaps, if X’s ads business were faring better, it might have been more enthusiastic about undergoing an audit.

Digiday+ Research: Brands turn up their TikTok investments for the holidays

Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.

Special Edition
The commerce media era

This limited editorial series from Digiday explores how commerce media, from e-commerce to retail media networks, has entered a new era.

Future of TV

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023.

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.

Future of TV Briefing: Inside the development of Disney’s data clean room

This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago.

Media Buying

Influencer agency Billion Dollar Boy creates new unit for emerging tech — like generative AI

Influencer agency Billion Dollar Boy last week launched its new innovation unit, Muse, dedicated to generative AI and emerging technologies.

The Rundown: OpenAI’s upheaval raises new questions about the industry’s generative AI players

OpenAI’s mercurial state is prompting plenty of questions about what the fallout might mean for the future of generative AI.

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming

You’d think it’s a no-brainer for advertisers to get into gaming however they can, given the audience there is hard to reach anywhere else. Two gaming experts at Media.Monks explain why it’s a lot more complicated than just buying a “spot.”


Digiday Programmatic Marketing Summit
Dec 04, 2023

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.