The Confessions
‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
Recent moves by Google, Apple and Mozilla to restrict third-party cookie targeting is forcing marketers to decide when to dismantle targeting and attribution models built on cookie histories.
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Digiday Research: Why the brand-agency relationship is getting increasingly worse, in 5 charts
The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.
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Media
‘We’re doing an evolution’: Inside Playboy’s extreme makeover
Playboy is more politically and socially conscious than ever, but is it sustainable?
Marketing
The Rundown: Content and commerce gets a second look
Many publishers are betting that content and commerce, long a dream, can finally be realized with media brands building “authentic” connecti...
from Digiday Media
Hyper-personalization: How advertisers can get personal without getting creepy
Clumsy hyper-targeting hits consumers with the creep-factor. Hyper-personalization is different, incorporating factors like timing and frequency to create an ad experience that's actually welcome. Download the guide to learn more.
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