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The Trump presidency

The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.

Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.

Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.

Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.

Media

How podcasters are measuring videos’ role in growing incremental audiences
Without a proper way to measure videos’ effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast’s video audience growth and overall audience growth.

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join its much-vaunted expansive rollout.

AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings
Amid more hype of generative AI for products and ads, security experts and legal filings note numerous reasons for caution.
Marketing

Programmatic snafu speak, translated: a guide to the usual excuses
The programmatic doublespeak handbook, featuring translations on such terms as “we take brand safety incredibly seriously” and “this doesn’t reflect our values.”

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future.

How brands are growing episodic creator partnerships to reach a younger audience
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds.
Future of TV

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.

Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.

Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
Media Buying

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.

Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
DoubleVerify, Integral Ad Science, and trade orgs are subjects of open letters after Adalytics report associating ad tech with CSAM.

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers.
Podcasts


Research



HR leaders are exploring alternatives to traditional employer-sponsored health plans — and more workers are embracing them.
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LeadershipRTO comes with legal risks

HR leaders are exploring alternatives to traditional employer-sponsored health plans — and more workers are embracing them.

Perhaps no brand is better position to take advantage of the return of baggy, wide-leg jeans than JNCO. The brand, started by French-Moroccan brothers Jacques and Milo Revah in 1985, was known for the extreme bagginess of its jeans. The style was prevalent through the late 90s and the absurd size of some of its most extreme products was the subject of frequent memes in the years since it fell out of favor.

Perhaps no brand is better position to take advantage of the return of baggy, wide-leg jeans than JNCO. The brand, started by French-Moroccan brothers Jacques and Milo Revah in 1985, was known for the extreme bagginess of its jeans. The style was prevalent through the late 90s and the absurd size of some of its most extreme products was the subject of frequent memes in the years since it fell out of favor.

Attempts to bring robots into retail environments have had mixed results, but Richtech Robotics is hoping to succeed where others have failed.

Attempts to bring robots into retail environments have had mixed results, but Richtech Robotics is hoping to succeed where others have failed.