Programmatic for sellers: Unit 4  – The impacts of data privacy regulation

Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

Programmatic for sellers: Unit 2  – Understanding the world of programmatic deals

Digiday+ Research: Events will be key for publishers’ revenues next year

Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.

Newsroom unions push for better terms as end-of-year mass media layoffs loom

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.

IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be.

The Children’s Place hopes celebs’ star power will help boost brand awareness

As the digital landscape grows more crowded with marketers, The Children’s Place taps celebs to help them stand out this holiday season.

Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers

Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report.

As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’

Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering.

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023.

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.

Future of TV Briefing: Inside the development of Disney’s data clean room

This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago.

Political discord an ongoing challenge in workplaces — especially for Gen Z

With ongoing world conflicts and an upcoming presidential election, 60% of workers say they’ve talked politics with coworkers in the past year. But polarized viewpoints are also causing tensions at work.

Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions

This lesson reviews the identity challenge and its continuing evolution for programmatic sellers. It is intended for sellers who are familiar with programmatic advertising and want to expand their understanding. The goal of working with identity is to achieve a unified view of the user across all possible touchpoints to deliver an effective marketing experience […]

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

Billups, a Portland, Ore. media agency, launched a new analytics platform designed to distill OOH campaign performance tracking and measurement using machine learning tech.

From AI voice cloning to personalized playlists, how SiriusXM Media’s Lizzie Widhelm is automating audio ad sales

Being a Gen Z boss: The Return podcast, season 2, episode 5

Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge

Digiday+ Research: Brands turn up their TikTok investments for the holidays

Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked

Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays