Google keeps cookies in Chrome

The winners and losers of Google’s third-party cookie reversal

Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

Media

The Rundown: What CMA’s crackdown on Google really means for publishers

The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime.

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites.

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.

Marketing

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.

After third postponement, media buyers don’t believe TikTok is going to be banned

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

Pitch deck: Pinterest’s Performance+ AI tool makes its case

Here’s how Pinterest is talking to advertisers about Performance+.

Future of TV

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for — compared to people watching at home.

Media Buying

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

Much of the large announcements at last week’s Cannes Lions Festival of Creativity involved TV streaming and ad tech.

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.


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