DIGIDAY+ MEMBER EXCLUSIVES
Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
What happens in the Google ad tech antitrust trial now that testimony is done?
While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light.
Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers
Meta’s big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
For publishers, the stakes are high — this hits close to home.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Roblox is starting to take programmatic advertising more seriously
Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.
Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing
Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.
Marketing Briefing: Inside the anatomy of a successful brand comeback
To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.
Future of TV
Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
How Disney is nearing its goal to automate 75% of ad sales by 2027
More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.
Future of TV Briefing: How publishers are turning podcasts into video talk shows
This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.
Media Buying
Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
Dutch agencies see their pragmatic makers mentality as an important differentiator from the American competition.
Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers.
Billups expands its operations in APAC with a new regional CEO
Billups, an out-of-home specialist managed services media agency, is expanding on the acquisition of a Malaysian company, and has tapped a former Dentsu executive to oversee its growing APAC business potential.
Podcasts
Research
Getting gently used commercial furniture into the hands of community organizations and others who need it requires planning, collaboration, creativity and expertise.
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TalentWTF is a salary floor?
Getting gently used commercial furniture into the hands of community organizations and others who need it requires planning, collaboration, creativity and expertise.
Six months after being named president of the travel retail company Duty-Free Holdings, fashion industry veteran James Mullaney has defined a five-year plan to grow the company — currently doing $200 million in annual sales — to a $500 million business by 2026. The vision includes accelerating the growth of a new business division catering to private-jet travelers and boosting skin-care, cosmetics and fragrance sales to at least 30% of the business in the next year. Alcohol is currently dominating sales, followed by tobacco.
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Member ExclusiveHave we hit peak wellness spa?
Six months after being named president of the travel retail company Duty-Free Holdings, fashion industry veteran James Mullaney has defined a five-year plan to grow the company — currently doing $200 million in annual sales — to a $500 million business by 2026. The vision includes accelerating the growth of a new business division catering to private-jet travelers and boosting skin-care, cosmetics and fragrance sales to at least 30% of the business in the next year. Alcohol is currently dominating sales, followed by tobacco.
On this week’s Modern Retail Rundown, Levi’s is contemplating selling off Dockers, QVC gets into pickleball matches and PepsiCo bought Siete Foods.
On this week’s Modern Retail Rundown, Levi’s is contemplating selling off Dockers, QVC gets into pickleball matches and PepsiCo bought Siete Foods.