Procter & Gamble to McDonald’s, Pernod Ricard to PepsiCo, big marketers pledge to curtail media dollars that help fuel racial basis.
‘Clearly underinvesting’: Some of the world’s biggest marketers pledge to direct more media dollars to minority-owned business
Procter & Gamble to McDonald’s, Pernod Ricard to PepsiCo, big marketers pledge to curtail media dollars that help fuel racial basis.
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Future of Work
‘Most administrative HR roles will be automated in the next few years’: As workplace tech evolves, HR and tech officer roles merge
Technology is stepping up to fill more roles in the workplace. The corporate wellness market is estimated to be worth $97.4 billion by 2027.
‘Most administrative HR roles will be automated in the next few years’: As workplace tech evolves, HR and tech officer roles merge
Technology is stepping up to fill more roles in the workplace. The corporate wellness market is estimated to be worth $97.4 billion by 2027.
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A weekly email chronicling the changing nature of work from Digiday, Glossy and Modern Retail. Delivered to your inbox every Monday.
Media
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‘Clearly underinvesting’: Some of the world’s biggest marketers pledge to direct more media dollars to minority-owned business - Paid virtual events are the new golden ticket for publishers
- ‘We do it because it’s profitable’: Ads improbably sprout on ad averse Substack
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Member ExclusiveDigiday Research: Publishers are much less supportive of employee voting than agencies
- ‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments
Marketing
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‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaignsMary Alderete on the upended marketing calendar and Gap’s plans to lean into the extended holiday season this year.
- ‘Race to deliver’: Pernod Ricard CMO Pam Forbus on a new anti-hate speech initiative and how the coronavirus changed the company’s marketing
- As YouTube adopts new standards, the transition from brand safety to suitability is accelerating
- Bridging AI to agility, empathy and purpose will accelerate marketing’s deep consumer and client relationships
- Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior
Future of TV
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Quibi’s shutdown underscores economic challenge for big-budget, bite-sized showsQuibi’s demise may not spur a recession of the premium short-form video market, but rather a correction.
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Member ExclusiveTV networks face loss of affiliate revenue in shift to streaming
- ‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices
- ‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
- TV sports advertisers grapple with NFL, college football rescheduling games
Apply for an invitation to Digiday Media’s Leaders Workshops
Apply for an invitation to Digiday Media’s Leaders Workshops
There has never been a greater need for media and marketing leaders to stay connected. To help, Digiday Media is hosting a series of Leaders Workshops — exclusive invitation-only lunches with top executives in media, marketing and retail.
DEEP DIVES
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond
The coronavirus crisis has brands and the media they rely on scrambling to adapt to sweeping shifts in consumer behavior and attitudes.
more from
Modern Retail
Retailers
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.
Retailers
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
The start of the holiday ads run usually takes place during the long Thanksgiving weekend. However, this year's schedule is all over the place, to say the least. Even before Halloween and Election Day have rolled around, retailers like Gap are already rolling out their national end-of-year TV and digital ads. Gap’s CMO Mary Alderete spoke about the brand is navigating this new terrain.
more from
Glossy
Member Exclusive
Fashion Briefing: With the flood of political ads raising prices, brands are leaving Instagram for Pinterest
With political ads taking up space and driving up costs on Facebook and Instagram, fashion brands are flocking to Pinterest as an alternative -- and they’re planning to stay put.
Member Exclusive
Fashion Briefing: With the flood of political ads raising prices, brands are leaving Instagram for Pinterest
With political ads taking up space and driving up costs on Facebook and Instagram, fashion brands are flocking to Pinterest as an alternative -- and they’re planning to stay put.