DIGIDAY+ MEMBER EXCLUSIVES
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Media
WTF is Section 230?
Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts.
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Publishers are investing in their research and insights offerings, hoping the data will sweeten the advertising deal.
European Parliament passes landmark AI legislation with AI Act vote
After three years and 800 amendments, the regulations creates new guardrails for AI systems and various AI tools.
Marketing
The Rundown: Why anime is having a marketing moment in 2024
To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before. But no cultural force truly hits the mainstream until brands and advertisers get involved. And in 2024, they are getting involved.
DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape
It’s getting harder for marketers to stand out online, so direct-to-consumer bedding brand Parachute Home is ramping up its experiential marketing to stand out in-person.
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.
Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
Media Buying
Razorfish launches in-house creator offering as agencies grow content practice
Publicis Groupe’s marketing transformation agency Razorfish last week introduced a team of in-house social strategists and creators to expand its social media and content practice.
The ANA is planning a programmatic benchmarking service
Ahead of its flagship media conference, the trade org claims it will help members calculate “the true cost” of their online media spend.
Competition advocates urge further Privacy Sandbox delays
The conundrum between privacy-compliance and competition continues.
Podcasts
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing
Research
Research Briefing: Facebook loses favor with publishers, brands and agencies
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
Research Briefing: The end of third-party cookies could be a win for ad tech vendors
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
WorkLife spoke with employment lawyers to dive into four cases that have set standards for following litigation around returning to office and working from home conditions.
-
Member ExclusiveGlossy+ Research: The New E-commerce Playbook
Brands have opened up their marketing funnels again, investing more in top-funnel brand awareness activities.
The Pepsi-owned brand is rolling out Bubly Burst, a new sweetened sparkling water beverage, nationwide by March 25.