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Media
Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits
Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.
Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals
This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals.
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
Publishers’ use of YouTube remains strong, but TikTok’s place in publishers’ video-focused social media strategies is growing stronger.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
How Walmart is evolving its data analytics platform to reflect an AI-driven focus
Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations.
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol.
Marketers are not won over by new AI-powered search tools
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance.
Future of TV
Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel
This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.
A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger
This latest upfront cycle served as “a reset year” for streaming ad pricing, the agency investment chief said on the Digiday Podcast.
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.
Media Buying
AI revolution creates demand for hot new job: AI librarian
Hiring managers are attracting professionals like librarians and actuaries who have experience with data and can be taught the necessary AI skills.
Agency execs balance automation and strategy with new ad formats
Media agency execs asserted the need for brand and performance to remain equally important, while discussing AI, measurement, retail media networks and the creator economy.
Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’
The IP address may not be long for this world, but log-in rates are more encouraging than initially hoped for.
Podcasts
Research
According to various studies, songs in the 50-80 beats per minute (BPM) range can help put one’s brain in a more focused and creative zone.
According to various studies, songs in the 50-80 beats per minute (BPM) range can help put one’s brain in a more focused and creative zone.
L’Oreal Group CEO Nicolas Hieronimus teased two new innovations in the dermatological skin-care category during an investor call on Tuesday.
L’Oreal Group CEO Nicolas Hieronimus teased two new innovations in the dermatological skin-care category during an investor call on Tuesday.
Interior design startup Havenly has been on an acquisition tear this year, buying up The Citizenry, St. Frank and most recently, Burrow.
Interior design startup Havenly has been on an acquisition tear this year, buying up The Citizenry, St. Frank and most recently, Burrow.