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The case for and against agencies betting on tokens the way they bet on media

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Evolving Agencies

Evolving Agencies

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.

July 29, 2026

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Evolving Agencies

‘Humans at the helm, agents in the loop’: WPP is testing a buyer agent for video, but it’s bigger bet is on governance

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Guide: A practical framework for marketers to evaluate agency platform claims amid a sea of identical language

June 11, 2026
Evolving Agencies

Inside the messy middle of January Digital agency’s AI adoption

June 10, 2026

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