Gaming & Esports

Alienware wants to make endemic esports brand partnerships cool again
The love affair between Alienware and Team Liquid does not mean that every esports organization is suddenly going to be all-in on wooing the endemic brands they once spurned in 2024. These days, esports organizations’ varying level of interest in endemics is a matter of their broader brand identities — which are rapidly diverging.
November 28, 2023 • 4 min read
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How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
November 27, 2023 • 3 min read -
Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
November 20, 2023 • 7 min read -
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Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel
November 17, 2023 • 4 min read -
Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
November 16, 2023 • 5 min read -
Here’s what marketers need to know about Roblox Investor Day 2023
November 16, 2023 • 4 min read -
Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
November 14, 2023 • 4 min read -
As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity
November 13, 2023 • 4 min read -
Reading between the earnings: For entertainment giants, gaming is a key battleground for the future
November 10, 2023 • 3 min read -
Roblox earnings: Why enticing brands is key to the future of the metaverse platform
November 9, 2023 • 6 min read -
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How mobile game developers are using AI tools to boost user acquisition
November 6, 2023 • 3 min read -
Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory
November 3, 2023 • 3 min read