Gaming & Esports
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Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
September 29, 2023 • 4 min read -
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As crypto winter ramps up, why some marketers aren’t feeling the cold
September 28, 2023 • 4 min read -
Why Snapchat is using a custom video game to get closer to its agency partners
September 27, 2023 • 4 min read -
Listening to music from another planet: Is This The Metaverse? Podcast, episode 3
September 26, 2023 • 2 min read -
As the summer comes to an end, esports companies are hunkering down for a long winter
September 25, 2023 • 5 min read -
Why Ducati is confident in Web3, despite the cold of crypto winter
September 21, 2023 • 3 min read -
Inside Instagram’s mission to boost brand awareness among Gen Z gamers — with a little help from Fandom
September 21, 2023 • 4 min read -
Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023
September 20, 2023 • 4 min read -
Why esports companies hope generational fandom brings sustainability to the industry
September 19, 2023 • 4 min read -
Physical fitness, meet virtual fitness: Is This The Metaverse? Podcast, episode 2
September 19, 2023 • 2 min read -
Epic Games’ new chief creative is an intellectual property expert — here’s why that matters
September 14, 2023 • 5 min read