Last chance: Secure your pass for the Digiday Media Buying Summit | Oct. 15-17

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Last chance: Secure your pass for the Digiday Media Buying Summit | Oct. 15-17

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Gaming & Esports

Digiday @ Advertising Week

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.

October 11, 2024

Gaming & Esports

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange

October 10, 2024
Gaming & Esports

WPP and Roblox strike new global content and advertising partnership

October 8, 2024
Sponsored

As digital advertising has evolved, marketers are re-evaluating their DSPs
Gaming & Esports

Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand

October 8, 2024
Gaming & Esports

Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger

October 4, 2024
Gaming & Esports

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands

October 4, 2024
Gaming & Esports

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign

October 3, 2024
Gaming & Esports

Roblox is starting to take programmatic advertising more seriously

October 2, 2024
Gaming & Esports

The Rundown: How esports is capitalizing on its World-Cup-fueled summer heading into 2025

September 26, 2024
Gaming & Esports

How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore

September 25, 2024
Gaming & Esports

Why StreamElements is launching a ‘side sponsorship’ tool to widen creators’ advertising options

September 23, 2024
Gaming & Esports

Why Discord is making key hires to build out its advertising business

September 20, 2024
Gaming & Esports

Why Twitch is launching its own Fortnite Creative experience, ‘The Glitch’

September 19, 2024

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