Gaming & Esports

How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet

The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.

Related Coverage

• How Activision is teasing its new ‘Call of Duty’ title with easter eggs and chatbots
• Inside Activision’s ‘Call of Duty’ marketing playbook