The Creator Economy

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to catch up.

Related Coverage

• CreatorIQ develops metrics showing the return on influencer marketing
• Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
• Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates