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Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The lead image shows an illustration of money with the TikTok logo in the center.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.