The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.
3 hours ago • 5 min read
-
How some creators are using AI to make higher quality content – faster – for platforms
September 28, 2023 • 4 min read -
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023 • 10 min read -
How marketers are rewriting their B2B playbooks to win over a new generation of decision-makers
18 hours ago • 4 min read -
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
September 22, 2023 • 6 min read -
Why some creators find navigating taxes so challenging as they establish their freelance businesses
September 8, 2023 • 7 min read -
-
X is trying to entice content creators and former followers back with payouts
August 15, 2023 • 4 min read -
The definitive guide to what’s in and out for influencer marketing in 2023
August 10, 2023 • 1 min read -
Future of TV Briefing: The push-pull for creators between short-form and long-form video
August 9, 2023 • 6 min read -
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 9, 2023 • 3 min read -
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023 • 6 min read -
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023 • 6 min read -
