Digiday Publishing Summit

Last chance to secure the best rate on passes is Monday, Jan. 13 | March 24-26 in Vail, CO

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The four trends to watch in the 2025 creator economy

The creator economy is gearing up for a lot of change over the next year – from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.