The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024 • 6 min read -
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
February 22, 2024 • 4 min read -
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
February 21, 2024 • 10 min read -
In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024 • 5 min read -
Influencer agencies expand in U.S. markets with new leadership as global competition rises
January 25, 2024 • 4 min read -
Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 24, 2024 • 5 min read -
CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve
January 11, 2024 • 8 min read -
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024 • 4 min read