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‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Top Roblox creators don’t view brand deals as a significant revenue stream

Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.

5 hours ago

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