Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
WTF Series
Newsletters
Podcasts
Business of TV
WTF is the IAB’s Redefining Media Types standard?
The IAB is trying to solve one of digital advertising’s biggest labeling problems.
July 28, 2026
Related Coverage
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
For the agentic-curious: WTF is the Agentic RTB Framework?
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers
Featured
Digiday @ CES
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
January 13, 2026
The Business of AI
‘The year where the dust settles’: Digiday editors share 2026 predictions
January 6, 2026
Business of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
December 23, 2025
Evolving Agencies
As AI automates media work, Omnicom Media is rethinking the agency business model
July 21, 2026
The Sports Marketing Playbook
What Ally Bank learned from building a sports marketing strategy before the market caught up
July 14, 2026
The Creator Economy
Inside the infrastructure behind Unilever’s creator force
June 26, 2026
Digiday @ Cannes
Meta courts agencies with expanded ad tools while AI reshapes the industry
June 25, 2026
Digiday @ Cannes
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
June 24, 2026
The Business of AI
What are digital twins? Marketers weigh the opportunities and risks
June 16, 2026
The Programmatic Marketer
How automation and AI is reshaping the traditional upfront marketplace
June 9, 2026
The Business of AI
ChatGPT ad delivery struggles are testing advertiser patience
June 2, 2026
Zero-click Future
Inside the great digital media reckoning
May 26, 2026
Retail Media Rewritten
Can retail media networks survive the shift to agentic commerce?
May 19, 2026
Digiday Programmatic Marketing Summit
Why Duluth trusts AI agents with bidding, but not brand storytelling
May 12, 2026
Marketing on Platforms
WTF are brand health metrics?
May 5, 2026
1
2
3
…
62
>
Looking for something?