Brands in Culture

Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game

Marketing on Facebook

Dina Srinivasan: Facebook is a monopoly, but breaking it up isn’t the answer

Beyond Ads

Wall Street Journal’s Jim Piercy: Brands taking content marketing in-house doesn’t threaten publishers

DTC Era

Gravity Products CEO Mike Grillo: DTC is not a business model

Fake News

NewsGuard’s Steven Brill: A journalistic approach to digital misinformation can work

Agency Culture

ICrossing’s Amanda Betsold: When brands in-house operations, agencies must act like consultants

DTC Era

Thirty Madison’s Steven Gutentag: DTC brands risk being dismissed as an ‘Instagram brand’

Duopoly

USA Today Network’s Michael Kuntz: In this industry, you’re either the consolidator or consolidated

Agency Culture

Crossmedia’s Ali Plonchak: Agencies should welcome transparency audits

Marketing on Platforms

American Express’s Elizabeth Rutledge: Customer advocacy is the best marketing

New York Media’s Pam Wasserstein: We have to diversify from an ad-driven model

Marketing on Platforms

Shiv Singh: When it comes to platforms, marketers have messed up

Vox Media’s Melissa Bell: The industry has given Facebook too much emphasis in the conversation