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Here are the numbers to know in Omnicom’s potential purchase of IPG

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Business of TV

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Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.

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Future of TV Briefing: The case for and against The Trade Desk’s CTV platform

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The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV

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Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV

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How the savviest marketers are eliminating waste from their TV ad strategies

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Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

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A postmortem on this year’s TV and streaming upfront ad market with UM Worldwide’s Marcy Greenberger

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Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

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Digiday Publishing Summit

How Disney is nearing its goal to automate 75% of ad sales by 2027

October 1, 2024
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Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?

September 20, 2024

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