Business of TV
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
April 25, 2024 • 5 min read
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Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
April 24, 2024 • 6 min read -
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
April 23, 2024 • 16 min read -
Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024 • 6 min read -
CTV providers court SME ad spend as the streaming wars enter a new era
February 22, 2024 • 3 min read