Business of TV

Fox strikes revenue-doubling Roku deal

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

Related Coverage

• Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One
• Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
• Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels