Business of TV
Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023
This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market.
13 hours ago • 6 min read
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How CTV advertisers leverage show-level data for programmatic success
3 hours ago • 4 min read -
From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
November 10, 2023 • 5 min read -
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The case for and against Netflix’s premature venture into programmatic advertising
November 7, 2023 • 5 min read -
Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
November 2, 2023 • 4 min read -
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Ad-tech firms and political agencies prepare for another year of spending heavily on CTV
October 27, 2023 • 4 min read -
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Marketers sound off on year one of Netflix’s plan for ad dollars
October 23, 2023 • 6 min read -
Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
October 19, 2023 • 3 min read