Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
June 10, 2026
