Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on marketers’ evolving social media tactics, including how they’re using Facebook less and diving into YouTube Shorts more.
September 28, 2023 • 6 min read
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Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023 • 10 min read -
Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
September 26, 2023 • 6 min read -
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Digiday+ Research deep dive: Publishers crack the code of making Instagram work for them
September 18, 2023 • 5 min read -
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
September 14, 2023 • 6 min read -
Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
September 13, 2023 • 15 min read -
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
September 7, 2023 • 17 min read -
Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?
September 7, 2023 • 5 min read -
Digiday+ Research deep dive: Are publishers cooling on Facebook?
September 5, 2023 • 6 min read -
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Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies
August 25, 2023 • 3 min read -
