Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way
Direct-sold ads are publishers’ major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.
March 15, 2024 • 6 min read
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Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this year
February 5, 2024 • 4 min read
Digiday+ Research: A guide to emerging trends in Gen Z news consumption
January 5, 2024 • 18 min read
The State of AI: The paradigm shifts toward data for marketers
December 14, 2023 • 17 min read
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Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024 • 5 min read -
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024 • 4 min read -
Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 7, 2024 • 6 min read -
Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024 • 5 min read -
Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 23, 2024 • 5 min read -
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024 • 6 min read -
Research Briefing: The Cut expands as publishers overall increase ad products
February 15, 2024 • 5 min read -
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 14, 2024 • 3 min read -
Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content
February 13, 2024 • 3 min read -
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 8, 2024 • 5 min read