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Media buyers anticipate a slower TV upfronts season amid economic uncertainty

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Audio Anywhere

Publishers are going beyond text and fully into audio, from podcasting to Amazon Echo.

News podcast listeners over-index on video podcast consumption

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.

March 4, 2025

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Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet

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Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

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Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP

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Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

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Georgia-Pacific’s in-house media unit is doubling down on audio streaming

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Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront

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How The New York Times is using visuals to boost podcast discovery and grow listenership

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Why podcast companies are investing in AI-generated podcast translations despite questionable quality

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Podcast companies see signs of an improved ad market in 2024

March 1, 2024

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