Modern Retail

gradient image of pink, purple, orange and white with '2024' going down the image. Representing the state of e-commerce in 2024.

What marketers need to know about the state of e-commerce in 2024

For marketers to keep customers engaged, staying on top of consumer expectations and industry shifts is critical. According to Klaviyo’s new 2024 State of E-Commerce Report, based on a global survey of more than 1,400 e-commerce leaders and 800 consumers, brands are forecasting robust growth in defiance of global economic headwinds. More than a third […]