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Why DSP technology isn’t the future of TV advertising
Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously, but these two forces are often at odds. […]
July 25, 2024
