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A television wrapped in measuring tape, symbolizing the challenges of efficiency and measurement in TV advertising.

When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency

Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed.  In this […]