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Why brands are embracing a shift to post-omnichannel strategies

The marketing and advertising space is no stranger to change, and its latest evolution moves beyond omnichannel strategies to the new post-omnichannel landscape.  Post-omnichannel strategies are pro-customer and pro-conversion — prioritizing the customer’s immediate context above all else, including the actions they’re taking toward making a purchase and which devices and channels they’re moving between, […]