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A collection of resources from our trusted Digiday partners
Why brands are embracing a shift to post-omnichannel strategies
The marketing and advertising space is no stranger to change, and its latest evolution moves beyond omnichannel strategies to the new post-omnichannel landscape. Post-omnichannel strategies are pro-customer and pro-conversion — prioritizing the customer’s immediate context above all else, including the actions they’re taking toward making a purchase and which devices and channels they’re moving between, […]
September 19, 2023 • 5 min read
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Google Exchange’s competition with emerging players presents opportunities for publishers
September 18, 2023 • 3 min read -
How The Trade Desk is evolving its approach to first-party data and IDs
September 14, 2023 • 4 min read -
Publishers are using online job boards to diversify revenue streams
September 14, 2023 • 4 min read -
How Australia’s Asahi Beverages is refining media investment strategies
September 13, 2023 • 3 min read -
How publishers and marketers are refining affiliate and reporting workflows
August 31, 2023 • 4 min read -
Why starting early is the key to brands’ success for Black Friday Cyber Monday and beyond
August 31, 2023 • 5 min read -
Advanced ad targeting and personalization are elevating advertisers’ retail media campaigns
August 30, 2023 • 4 min read -
Brands and agencies are turning to attention metrics to drive better business outcomes
August 23, 2023 • 5 min read -
Retailers are turning to addressable TV to reach consumers ahead of a bumpy shopping season
August 22, 2023 • 4 min read -
Why marketers are turning to purpose-built technology to streamline programmatic campaigns
August 17, 2023 • 4 min read -
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How Samsung is improving marketing investment performance with real-time data
July 31, 2023 • 4 min read