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How accurate and precise data sets drive effective first-party data activation
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era […]
April 24, 2024 • 3 min read
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Retail media’s evolution: How retailers are finding a way to break in and stand out
April 17, 2024 • 4 min read -
How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses
April 16, 2024 • 5 min read -
The state of publisher revenue | Pathways to total revenue optimization in 2024
April 15, 2024 • 12 min read -
Why connectivity is critical for clean rooms to turn signal loss into signal gain
April 11, 2024 • 4 min read -
How data clean rooms are enhancing retail media transparency and effectiveness
April 2, 2024 • 4 min read -
How embracing sustainability became a strategic imperative for publishers
April 2, 2024 • 4 min read -
Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack
March 29, 2024 • 12 min read -
Media brands are leveraging content catalogs and driving ad revenue with linear channels
March 27, 2024 • 4 min read -
The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
March 25, 2024 • 14 min read -
Why retail media’s future depends on first-party data integration and accuracy
March 14, 2024 • 3 min read -
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
March 11, 2024 • 4 min read -
How the digital ad industry is forging a path to privacy-safe data
February 13, 2024 • 5 min read