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Abstract illustration of a mobile content interface with glowing data lines, representing evolving paid social media strategies across platforms for publishers – Digiday and Piano

The state of social media marketing for publishers | Trends and tactics shaping paid social

This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what strategies they use, the challenges they encounter and how they plan to overcome them. As social platforms become more fragmented and organic reach continues to decline, publishers and media companies are leaning […]