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Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance.  This moment is significant because advertisers are taking off their training wheels by transitioning from test to […]