Media Buying
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
April 16, 2024 • 2 min read
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Indie agency Left Off Madison takes a right turn into live shopping
April 16, 2024 • 3 min read -
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Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
April 15, 2024 • 7 min read -
‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report
April 12, 2024 • 6 min read -
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Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
April 10, 2024 • 4 min read -
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024 • 6 min read -
How indie agency Within won over Foot Locker as its AOR for North America
April 8, 2024 • 3 min read -
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
April 8, 2024 • 4 min read -
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
April 8, 2024 • 6 min read -
Indie agency Mod Op launches AI practice as it expands via acquisitions
April 4, 2024 • 4 min read -
Why multicultural needs to be part of general marketing investments, especially for Gen Z
April 2, 2024 • 5 min read