Antoinette Siu

Antoinette Siu

Retail Revolution

Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts
Experimental Channels

Are NFTs dead? How media agencies are framing the future of this blockchain tech
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities
Future of Measurement

CreatorIQ develops metrics showing the return on influencer marketing
Evolving Agencies

Dentsu seeks strong Gen Z connections with expansions into gaming, anime
Content & Commerce

Trade School founder Genna Franconi on the influencer content business and future of AI
Strategizing for the Future

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
Future of Measurement

How animated creative ad formats could yield stronger attention, recall metrics
Brand Safety

As AI and influencers shape audio, agencies focus on targeting and privacy issues
Strategizing for the Future

How AI is impacting search advertising’s growth
Navigating Economic Instability

Magna forecasts global ad market to continue growth as retail and social media accelerate
Marketing on Platforms

Influential partners with Adomni to push creator content beyond social media to digital OOH
Business of TV

Study finds open programmatic CTV ad spend slows for the first time in years

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