Navigating Economic Instability
Comprehensive coverage as brands, agencies and marketers try to survive unstable economic conditions.
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
Retail media and the bounceback of digital advertising led IPG’s Magna to raise its ad revenue growth forecast to more than 5% to total $337 billion in 2023.
12 hours ago • 4 min read
Related Coverage
-
Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’
September 20, 2023 • 4 min read -
Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports
September 19, 2023 • 4 min read -
-
Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing
September 19, 2023 • 3 min read -
Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
September 13, 2023 • 4 min read -
‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
September 6, 2023 • 5 min read -
Digiday editors discuss the top trends from summer 2023
August 29, 2023 • 3 min read -
Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies
August 22, 2023 • 3 min read -
Here’s what ad and media execs really mean when commenting on a whirlwind Q2
August 9, 2023 • 7 min read -
Research Briefing: Most publishers expect their revenue to increase in the next 12 months
August 3, 2023 • 4 min read -
The ad slowdown (or lack thereof) gives the industry reason to hope
July 28, 2023 • 5 min read -
-
