Digiday Media Buying Summit
Coverage from Digiday’s summit for agency leaders.
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance.
October 6, 2023 • 4 min read
Related Coverage
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Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023 • 4 min read -
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
October 2, 2023 • 7 min read -
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Unresolved issues take center stage at the spring Digiday Media Buying Summit
March 8, 2023 • 3 min read -
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Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.
October 14, 2022 • 3 min read -
Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
October 13, 2022 • 4 min read -
Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit
October 10, 2022 • 6 min read -
Media Buying Briefing: Overheard at the Media Buying Summit
April 11, 2022 • 7 min read -
Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie
November 2, 2021 • 10 min read -
