Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
The non-exclusive partnership wraps up a host of smaller arrangements between InfoSum, which prides itself on its independent status in the world of clean-room providers, and several GroupM and WPP agencies.
August 28, 2024
