Strategizing for the Future

CMOs are winning trust but still falling short in transforming companies, according to CEOs

Boathouse’s fourth installment of the study sheds light on improved relations between CEO and CMO, but notes sizable gaps in areas of execution, expectation and delivery.

Related Coverage

• When CEOs feel supported by CMOs to help lead, both tend to benefit, report
• Boathouse agency CEO: ‘CMOs like shiny objects a little too much’
• Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising