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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
WTF Series
‘Fear of saying the wrong thing is eating us alive’: Confessions of an Iranian-American advertiser on the industry’s silence on Iranian women’s rights
Media
Marketing
Future of TV
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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
WTF Series
Strategizing for the Future
Strategizing for the Future
Here are the trends likely to have the biggest impact on social media channels in 2023
November 17, 2022
Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
November 4, 2022
Sponsored
Why cookie deprecation is deflating performance and inflating costs for advertisers
Strategizing for the Future
Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe
November 2, 2022
Marketing on Platforms
Why mass marketing will not work on Gen Z – it’s all about subcultures
October 12, 2022
Strategizing for the Future
Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
September 22, 2022
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
Strategizing for the Future
How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance
September 12, 2022
Navigating Economic Instability
WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
August 25, 2022
Strategizing for the Future
Out of home fights for greater ad share as it cites better value on action taken by consumers
May 17, 2022
Strategizing for the Future
Myth buster: Scrutinizing the fortunes of ad tech on the public markets
March 31, 2022
Strategizing for the Future
Magna revises U.S. ad spend for 2022 amid invasion of Ukraine
March 29, 2022
Strategizing for the Future
‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
January 14, 2022
Strategizing for the Future
‘The pandemic may have served us well’: OAAA’s Anna Bager on out of home’s climb back to revenue growth
January 12, 2022
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