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Here are the numbers to know in Omnicom’s potential purchase of IPG
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Antoinette Siu
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Privacy
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Member Exclusive
Media Buying Briefing: What if ChatGPT could replace a media planner?
Retail Revolution
How retail media is creating a ‘Bermuda Triangle’ relationship between retailers, marketers and media agencies
The Creator Economy
How media agencies are tightening brand safety and transparency measures as influencers tap AI
Strategizing for the Future
Why Publicis Sapient’s CMO is mandating that teams use generative AI
Content & Commerce
Video commerce platform Firework tests generative AI with The Fresh Market
Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
The Commerce Media Era
How live shopping is shaping the future of retail
Evolving Agencies
Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
Content & Commerce
Agencies partner with platforms like Instacart as retail competition increases
Member Exclusive
Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
Strategizing for the Future
What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
Experimental Channels
Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
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