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for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

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The Business of AI

A look at how the industry is tackling generative AI in marketing and media, including use cases and revenue opportunities.

Marketing strategists search for a solution to AI’s all-too predictable outputs

Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.