Antoinette Siu

antoinette

Antoinette Siu

antoinette

The Creator Economy

How creator platforms are building tech infrastructure to keep pace with a maturing industry
Navigating Economic Instability

Why some creators are returning to traditional jobs and side hustles as brand deals slow
The Creator Economy

Creators pivot as brands’ spending goes into ‘freeze mode’
The Creator Economy

How marketers, creators vet influencer agencies as the creator economy continues to expand
The Creator Economy

Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
The Creator Economy

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars
The Creator Economy

YouTube Shorts view count update wins over brands — but creators aren’t sold
The Creator Economy

With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
The Creator Economy

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
The Creator Economy

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
The Creator Economy

Some B2B marketers are banking on their own employees to create content for their brands
The Business of AI

How generative AI is changing creator contracts to prevent brand and copyright risks
The Creator Economy

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy

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