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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
November 29, 2022
Generative AI
AI Briefing: Celebrity bots, ChatGPT gets new senses, and more
October 2, 2023
Strategizing for the Future
How AI is impacting search advertising’s growth
June 22, 2023
Generative AI
With new sonic logo, Qualcomm gives Snapdragon its own sound
February 16, 2024
Brands in Culture
Tim Ellis, CMO de la NFL, explica por qué los creadores de contenidos lideran la estrategia de la liga centrada en la Generación Z
May 1, 2023
Modern Retail
Por qué empresas como Kate Spade imparten formación sobre salud mental a los empleados de sus tiendas
April 8, 2024
Navigating Economic Instability
Magna forecasts global ad market to continue growth as retail and social media accelerate
June 19, 2023
Evolving Agencies
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
September 27, 2023
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Marketing Briefing: Here are 5 trends you might have missed from Advertising Week
October 24, 2023
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Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet
September 26, 2023
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Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
July 23, 2025
Marketing on Platforms
How Philadelphia Cream Cheese is finding its place on Reddit
November 30, 2022
Super Bowl
Cómo Taylor Swift le dio esplendor a los planes de los anunciantes en el Super Bowl
February 7, 2024
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