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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Brands in Culture
Why DTC gifting brand Fresh Sends is focusing on organic content, growing in-house creative team
July 22, 2022
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
March 15, 2023
Member Exclusive
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
May 13, 2024
Member Exclusive
Future of TV Briefing: How generative AI tools are speeding up video production processes
June 14, 2023
Brands in Culture
Amid WGA strike, marketers, agency execs ‘working with media partners to understand contingency plans’
May 3, 2023
Marketing on Platforms
‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
April 15, 2022
Member Exclusive
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
September 7, 2022
Marketing on Platforms
Inside Crumbs’ return as a digital bakery store appealing to Gen Z
November 15, 2022
Digiday Podcast: Creators
Why TikTok creator Kris Collins takes a scripted approach to content and doesn’t rely on popular trends to gain followers
April 19, 2022
Content & Commerce
Confessions of a holiday gift guide writer
December 19, 2022
Member Exclusive
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
August 17, 2022
Beyond Ads
La misión de Fandom para impulsar la marca entre jugadores de la Generación Z, con una pequeña ayuda de Instagram
September 21, 2023
Marketing on Platforms
Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023
November 15, 2023
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