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AI is turning ad tech into a fight for the brain behind the buy
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2793
Results for ‘tiktok’
Member Exclusive
Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical
May 16, 2023
Brands in Culture
Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022
The Creator Economy
Why some creators find navigating taxes so challenging as they establish their freelance businesses
September 8, 2023
Member Exclusive
Media Briefing: How publishers spent summer 2024
September 5, 2024
Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
March 28, 2023
Marketing on Platforms
A medida que la Generación Z adopta la desinfluenciación en TikTok, los profesionales del marketing y las personas influyentes deben ser mucho más transparentes y auténticas
March 10, 2023
Marketing on Platforms
Monumental early user growth shows what might be next for Meta’s Threads
July 13, 2023
Español
Cómo las marcas están aprovechando las herramientas y los datos de TikTok para llegar a nuevas audiencias
November 11, 2022
Future of Measurement
Why advertisers are still waiting on the CTV promised land
April 7, 2023
Brands in Culture
Inside the NBA’s social media and OOH strategies for the NBA Finals
May 15, 2023
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
February 1, 2023
Social Fragmentation
How fragmentation has changed hiring in social media
March 9, 2023
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
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