Super Bowl
Digiday's annual coverage of the Big Game.
Featured
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024 • 4 min read
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024 • 6 min read
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024 • 8 min read
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‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 11, 2024 • 4 min read -
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
February 9, 2024 • 6 min read -
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024 • 5 min read -
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024 • 4 min read -
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024 • 5 min read -
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024 • 4 min read -
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024 • 4 min read -
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024 • 6 min read -
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024 • 4 min read