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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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    2685 Results for ‘tiktok’
  • Brands in Culture

    U by Kotex believes normalizing periods will help it reach millennials, Gen Z

    June 9, 2023
  • Member Exclusive

    Media Buying Briefing: Why sports investment is a lot more complex than it used to be

    March 25, 2024
  • Glossy

    Estée Lauder lanza Nutritious, en una apuesta por la Generación Z

    March 10, 2023
  • The header image shows a group of hands holding phones.
    Marketing on Platforms

    DTC cookie brand Deux picks social, OOH to reach Gen Z

    September 1, 2022
  • Brands in Culture

    La campaña de verano de Pepsi recurre a Bad Bunny y a los códigos QR – y a los datos de primera mano que los acompañan

    May 18, 2023
  • woman comfort
    Glossy

    Ulta Beauty lanza The Joy Project para ayudar a los compradores a silenciar sus autocríticas

    September 25, 2023
  • Brands in Culture

    Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

    October 19, 2022
  • Member Exclusive

    Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week

    February 26, 2024
  • The 2023 Notebook

    Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

    January 4, 2023
  • Super Bowl

    Why Pepsi is returning to advertising on Twitter during the Super Bowl

    February 10, 2023
  • Member Exclusive

    Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues

    May 30, 2023
  • Member Exclusive

    Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’

    September 5, 2023
  • The Business of AI

    AI Briefing: Gale debuts generative AI platform for media-buying

    March 18, 2024
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