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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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2685
Results for ‘tiktok’
Brands in Culture
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
June 9, 2023
Member Exclusive
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
March 25, 2024
Glossy
Estée Lauder lanza Nutritious, en una apuesta por la Generación Z
March 10, 2023
Marketing on Platforms
DTC cookie brand Deux picks social, OOH to reach Gen Z
September 1, 2022
Brands in Culture
La campaña de verano de Pepsi recurre a Bad Bunny y a los códigos QR – y a los datos de primera mano que los acompañan
May 18, 2023
Glossy
Ulta Beauty lanza The Joy Project para ayudar a los compradores a silenciar sus autocríticas
September 25, 2023
Brands in Culture
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022
Member Exclusive
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024
The 2023 Notebook
Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
January 4, 2023
Super Bowl
Why Pepsi is returning to advertising on Twitter during the Super Bowl
February 10, 2023
Member Exclusive
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
May 30, 2023
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
September 5, 2023
The Business of AI
AI Briefing: Gale debuts generative AI platform for media-buying
March 18, 2024
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