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Tim Peterson

Tim Peterson

Tim Peterson

  • OpenAP
    Future of TV

    Ad buyers don’t expect many deals at this week’s NewFronts

  • Future of TV

    Disney invests in HQ Trivia’s parent company amid direct-to-consumer push

  • Marketing on Platforms

    Ad buyers question the quality of Facebook’s premium video ads

  • Member Exclusive

    The farce of the deal: what lies buyers and sellers tell during the M&A process and what they mean

  • Future of TV

    TV networks, studios use chat fiction app Yarn to promote shows, develop new franchises

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    Flatter and fairer: Marketers and publishers hack away at ad tech fees

  • Member Exclusive

    Now you see me: An oral history of viewability

  • Data Regulation

    Cheatsheet: Internet giants weigh in on U.S. privacy law

  • Marketing on Platforms

    ‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens

  • Future of TV

    YouTube Gaming’s shutdown could be an attempt to one-up Twitch

  • california privacy law
    Member Exclusive

    With California privacy law, industry tries to avoid a repeat of GDPR scramble

  • Marketing on Platforms

    Twitch expands programmatic guarantees to more advertisers

  • Marketing on Platforms

    Ad buyers prepare for headaches after Facebook cuts off third-party data

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