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Tim Peterson

Tim Peterson

Tim Peterson

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    Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

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    Future of TV Briefing: The M&A match game (summer 2026 edition)

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    Future of TV Briefing: The 5 biggest news stories of 2026 so far

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    Future of TV Briefing: The ad-supported streaming landscape in graphic detail

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    Future of TV Briefing: Fox finds its programmatic identify in Roku

  • WTF Series

    WTF is vector-based ad targeting?

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    Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

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    Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

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    Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

  • Marketing on Platforms

    As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

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    Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

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    Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

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    Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

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