Tim Peterson

Tim Peterson

Future of TV

Roku’s advertising business is outpacing its hardware business
The Creator Economy

Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly
Member Exclusive

PBS Digital Studios turns to YouTube while waiting for Facebook revenue
The Confessions

‘It’s still TV money’: Confessions of a TV and digital ad buyer
Subscriptions

Apple tops 300 million paid subscriptions as it reportedly preps new subscription services
Future of TV

How Kin Community makes shows that are programmed for profitability
Member Exclusive

GoPro courts influencers in a bid to go beyond action sports
The Programmatic Marketer

‘We’ve reached critical mass’: Advertisers see more options to buy ads only from publishers that have adopted ads.txt
Future of TV

AT&T already has a nearly $10 billion media, entertainment and advertising business
Member Exclusive

Ads.cert is the digital media’s latest effort to combat fraud
Member Exclusive

Guardian US test underlines need for advertisers to enforce ads.txt
Publishing in the Platform Era

RockYou’s publishing pivot hits a speed bump
The Confessions

‘The barrier to entry is zero’: Confessions of a social marketing exec on the crowded influencer marketing market

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