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‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

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Future of TV

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Subscriptions

Publishers need direct payments from their audience to complement the difficult ad business.

Member Exclusive

Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies

How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.

July 2, 2026

Related Coverage

WTF is surveillance pricing?
The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers
Digiday+ Research Data Sheet: The state of subscription pricing

Subscriptions

The Economist launches new audio and video tier targeting younger subscribers

July 1, 2026
Member Exclusive

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

June 11, 2026
Sponsored

Rather than going with the crowd, marketers are now questioning measurement ambiguity
Subscriptions

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

April 22, 2026
Member Exclusive

Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition

March 26, 2026
Member Exclusive

Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it

March 12, 2026
Subscriptions

In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks

February 17, 2026
Member Exclusive

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

December 4, 2025
Inside the C-suite

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

November 14, 2025
Digiday Publishing Summit

The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays

October 29, 2025
Subscriptions

The New York Times crafts personality-led video in Cooking push to drive subs

September 26, 2025
Subscriptions

How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue

September 8, 2025
Member Exclusive

Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further

May 8, 2025

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