Tim Peterson

Tim Peterson

Subscriptions

YouTube plans to let news publishers sell off-platform subscriptions through their channels
Future of TV

With coronavirus content drawing fewer viewers, publishers shift to video back to usual programming topics
The Programmatic Publisher

Publishers use advertising downturn to perform programmatic housekeeping
Member Exclusive

YouTube’s push for TV ad dollars is hurting its business right now
The Programmatic Publisher

Publishers’ new concern: failing ad tech firms defaults on payments
Business of TV

The TV industry expects the upfront ad market to split into two periods
Member Exclusive

Why NBCU’s Peacock’s muted debut could be a plus in the long run
Marketing

How Mediaocean retrained receptionists and other underused employees to take on new roles
Business of TV

‘This is a negotiator’s market’: TV networks see rough going through the fall
Programming & Production

‘How fast can you get production going?’ How Quibi is bulking up its library during the production hiatus
Member Exclusive

Hollywood’s challenge: Create ‘corona-proof’ programming that will outlast the pandemic
Business of TV

TV advertisers rethink aversion to news shows as they adapt their ad messages
Marketing

Seamless gift cards, care packages and meditation app subscriptions: How ad sellers are adapting their sales tactics

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