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Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
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Tim Peterson
Tim Peterson
Publishing in the Platform Era
Vertical Networks is restyling Brother’s Snapchat Discover as a TV network
Future of TV
Bon Appetit uses batch-and-window release strategy to promote its new OTT app
Marketing on Platforms
Avocados From Mexico wants guaranteed digital audience reach
Retail Revolution
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Marketing on Platforms
‘Decent learning curve for them’: Facebook will need to adapt its pitch to crack TV upfront market
Member Exclusive
Video Briefing: Snap wants more scripted original shows for Snapchat Discover
Publishing in the Platform Era
On Snapchat Discover, publishers tweak programming strategies to keep people from tuning out
Publishing in the Platform Era
Pop-Up Magazine is now helping brands put on their own events
Future of TV
Cheatsheet: Roku expects to make $1 billion in revenue this year
Audio Anywhere
5 things we learned at the Winter Podcast Upfronts
The Programmatic Marketer
‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys
Member Exclusive
‘Data is the battleground’: Martin Sorrell’s S4 Capital is shopping for a first-party data company
Publishing in the Platform Era
All Def Media, Daquan publisher IMGN Media are now co-producing original shows
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