Tim Peterson

Tim Peterson

Business of TV

TV networks try to use weak ad market to settle ad delivery debts to advertisers
Member Exclusive

‘Never happened before’: Advertisers prepare for a September logjam of live sports
Future of TV

‘We’ve seen the tide turn’: Publishers benefit from revenue upticks from Facebook, YouTube and Snapchat video
Future of TV

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Business of TV

Disney adds Hulu to upfront deals to bolster streaming pitch to advertisers
Member Exclusive

Slowly but surely, the TV ad market is changing in profound ways
Business of TV

Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
Future of TV

Media companies will need to wait until 2021 for IGTV ad revenue
Business of TV

How Roku aims to win over TV and digital advertisers in this year’s upfront
Business of TV

TV advertisers want new rights to pull out of ad deals
Member Exclusive

How HBO Max can find a spot in a crowded streaming world
Business of TV

Why the TV ad industry is resisting guarantees commercials will lead to sales
Future of TV

‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues

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