The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
Why the creator industry is setting its sights on on the small screen
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.
March 27, 2024 • 4 min read
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Razorfish launches in-house creator offering as agencies grow content practice
March 14, 2024 • 5 min read -
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024 • 6 min read -
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
February 22, 2024 • 4 min read -
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
February 21, 2024 • 10 min read -
In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024 • 5 min read -
Influencer agencies expand in U.S. markets with new leadership as global competition rises
January 25, 2024 • 4 min read -
Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 24, 2024 • 5 min read -
CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve
January 11, 2024 • 8 min read