The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Why some creators find navigating taxes so challenging as they establish their freelance businesses
September 8, 2023 • 7 min read -
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X is trying to entice content creators and former followers back with payouts
August 15, 2023 • 4 min read -
The definitive guide to what’s in and out for influencer marketing in 2023
August 10, 2023 • 1 min read -
Future of TV Briefing: The push-pull for creators between short-form and long-form video
August 9, 2023 • 6 min read -
How Polaroid is using influencers to pitch analog imperfection to Gen Z
August 9, 2023 • 3 min read -
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023 • 6 min read -
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023 • 6 min read -
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Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023 • 3 min read -
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How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts
July 10, 2023 • 1 min read -
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023 • 4 min read