The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Influencer agencies expand in U.S. markets with new leadership as global competition rises
January 25, 2024 • 4 min read -
Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 24, 2024 • 5 min read -
CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve
January 11, 2024 • 8 min read -
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
January 4, 2024 • 4 min read -
Creators pick their preferred short-form video platforms
December 28, 2023 • 4 min read -
Platform payouts: Creators reveal how much social media behemoths are willing to shell out
December 28, 2023 • 10 min read -
Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends
December 12, 2023 • 7 min read -
How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms
December 7, 2023 • 4 min read -
TikTok creators are increasingly tapping into food-centric content — and brands are following
November 28, 2023 • 6 min read -
Influencer or creator? Here’s how marketers can know who to hire
November 20, 2023 • 4 min read