The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Short-form video needs better monetization, creator funds aren’t the way to do it
March 24, 2023 • 6 min read -
YouTube Shorts ad payouts to creators highlights deeper monetization woes
March 14, 2023 • 6 min read -
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In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read -
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Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023 • 4 min read -
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How YouTube is calculating creators’ ad-revenue shares for Shorts
January 23, 2023 • 1 min read -
Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
January 18, 2023 • 7 min read -
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Why this luxury hotel chain bets on user generated content’s ‘power of the people’
December 7, 2022 • 3 min read