The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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New startup hopes to tap into both the AI boom and creator economy
November 3, 2023 • 4 min read -
Why Cirque du Soleil is creating its own influencer network
October 31, 2023 • 4 min read -
Why Bleacher Report’s Bennett Spector is going all-in on live video
October 24, 2023 • 4 min read -
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
October 3, 2023 • 5 min read -
How some creators are using AI to make higher quality content – faster – for platforms
September 28, 2023 • 4 min read -
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023 • 10 min read -
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
September 22, 2023 • 6 min read -
Why some creators find navigating taxes so challenging as they establish their freelance businesses
September 8, 2023 • 7 min read -
X is trying to entice content creators and former followers back with payouts
August 15, 2023 • 4 min read -
The definitive guide to what’s in and out for influencer marketing in 2023
August 10, 2023 • 1 min read