The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Why video conference app Webex is betting big on influencer marketing
June 30, 2021 • 4 min read -
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To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
April 15, 2021 • 3 min read -
‘A cost-effective option’: Why DTC brands are believing in micro-influencers
March 12, 2021 • 4 min read -
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‘Bring in the younger generations’: Inside Travelers’ influencer marketing strategy
October 14, 2020 • 4 min read -
‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election
October 1, 2020 • 4 min read -
For some brands, General Mills is prioritizing brand advocates over influencers
July 21, 2020 • 3 min read -
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