The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
September 30, 2022 • 4 min read -
Media Buying Briefing: How influencers became the new power brokers for media agencies
September 19, 2022 • 9 min read -
As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers
September 12, 2022 • 4 min read -
For many influencers, speaking out on Roe v. Wade is an obvious choice
July 1, 2022 • 7 min read -
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Why this startup dining app is spending all of its marketing dollars with influencers
May 30, 2022 • 3 min read -
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BDG’s new event franchises are taking a page from the Met Gala playbook
February 4, 2022 • 4 min read -
With Marquee, Jellysmack looks to turn non-digital natives into a new generation of internet stars
January 20, 2022 • 4 min read -
Tastemade adds programs to sell and manage subscriptions, events for creators
November 22, 2021 • 6 min read -