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The Rundown

Digiday's signature Rundown series will detail the most important information readers will need to know about the ad industry's most complex topics.

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

What will NBCU’s conscious uncoupling from Comcast mean for brands?

As other market players continue to consolidate, the media giant is set to spin out its TV business. That could have implications for upfront negotiations and ad formats down the line.