Creator Playbook

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.

Related Coverage

• Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
• Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
• Why more brands are rethinking influencer marketing with gamified micro-creator programs