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How USA Today Co. is trying to beat AI Overviews on World Cup news
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Special Projects
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3196
Results for ‘ advertising tracking’
Beyond Ads
From TikTok and Roblox to ‘Game Of Thrones,’ how DuoLingo is using trends for viral marketing
August 23, 2022
The 2023 Notebook
Media businesses are slowly getting less white, male-dominated, stats from Condé, WSJ, NYT, others show
January 5, 2023
Marketing on Platforms
Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
March 14, 2022
Brands in Culture
‘Advertising has taken a hit’: The crypto crisis has created an advertising vacuum
July 4, 2022
WTF Series
WTF is automatic content recognition?
January 3, 2022
Marketing on Platforms
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
February 4, 2022
Life Beyond the Cookie
Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies
June 7, 2022
Gaming & Esports
Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement
February 22, 2022
Life Beyond the Cookie
Understanding Google’s FLoC replacement Topics, and its unanswered questions
January 27, 2022
Sponsored
Removing silos has become essential for both publisher revenue and reader experience
September 16, 2022
The Programmatic Publisher
‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan
March 28, 2022
Brands in Culture
‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
April 7, 2022
Retail Revolution
Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race
June 15, 2022
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