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How USA Today Co. is trying to beat AI Overviews on World Cup news
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Special Projects
Digiday+ Research
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3196
Results for ‘ advertising tracking’
Evolving Agencies
The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
May 6, 2022
Beyond Ads
Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness
June 24, 2022
Awards
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
November 15, 2022
Member Exclusive
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
February 2, 2023
Business of TV
Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations
January 31, 2022
Navigating Economic Instability
WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
August 25, 2022
Marketing on Platforms
Why temporary tattoo brand Inkbox is shifting its marketing focus to TikTok
August 24, 2022
Brands in Culture
How Yeti is marketing like a DTC brand on social media and in the outdoors
December 8, 2022
Sponsored
Shifting to a global mindset, agencies are preparing for a cookieless world
July 8, 2022
Member Exclusive
Media Buying Briefing: Tackling transformation in all forms at this week’s Digiday Media Buying Summit
October 10, 2022
Marketing
‘Basically all the channels that we can be on, we are on’: Why creator marketplace company LTK is rolling out its first national campaign
June 16, 2022
Sponsored
Has Apple brought an early end to cookies in the UK?
December 20, 2021
Media
How Bleacher Report is using animation to differentiate its World Cup coverage
November 14, 2022
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