Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.
13 hours ago • 5 min read
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Walmart rolls out a self-serve, supplier-driven insights connector
April 18, 2024 • 2 min read -
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Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024 • 5 min read -
Here’s how Shopify’s dual-track promotion plan is working out
April 3, 2024 • 2 min read -
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The Home Depot rebrands its retail media network in pitch for ad dollars
March 29, 2024 • 4 min read -
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How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 21, 2024 • 10 min read -
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 19, 2024 • 6 min read -
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Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024 • 5 min read -
