Retail Revolution

The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research.