Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
The first installment of Digiday+ Research’s 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.
April 16, 2025
