Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.
9 hours ago • 6 min read
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Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024 • 5 min read -
Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024 • 6 min read -
Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes
December 11, 2023 • 4 min read -
Media Buying Briefing: A look at agencies’ holiday spending strategies this year
November 27, 2023 • 5 min read -
How advertisers are grappling with the influx of retail media networks
November 7, 2023 • 4 min read -
Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
October 18, 2023 • 3 min read